9781616928087

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

by
  • ISBN13:

    9781616928087

  • ISBN10:

    1616928085

  • Format: Hardcover
  • Copyright: 2010-07-31
  • Publisher: Textstream

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Supplemental Materials

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Summary

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

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