9781609010843

Visual Merchandising and Display

by
  • ISBN13:

    9781609010843

  • ISBN10:

    1609010841

  • Edition: 6th
  • Format: Paperback
  • Copyright: 6/22/2011
  • Publisher: VHPS

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Summary

This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movemement into their visual merchandising strategy.

Author Biography

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Table of Contents

Getting Started: Visual Merchandising and Display Basics
Why Do We Display?
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
Store Interiors
What to Use for Successful Displays
Mannequins
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Fixtures
Visual Merchandising and Dressing Fixtures
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Attention-Getting Devices
Familiar Symbols
Masking and Proscenia
Sale Ideas
Fashion Accessories
Home Fashions, Hard Goods, and Food Displays
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandising Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Visual Merchandising and Display
Point-of-Purchase Display
Exhibit and Trade Show Design—Industrial Display
Fashion Shows
Trade Organizations and Sources
Career Opportunities in Visual Merchandising

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