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Table of Contents
Why Do We Display?
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
What to Use for Successful Displays
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Visual Merchandising and Dressing Fixtures
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Masking and Proscenia
Home Fashions, Hard Goods, and Food Displays
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandising Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Visual Merchandising and Display
Exhibit and Trade Show Design—Industrial Display
Trade Organizations and Sources
Career Opportunities in Visual Merchandising