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This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movemement into their visual merchandising strategy.
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
Table of Contents
Getting Started: Visual Merchandising and Display Basics Why Do We Display? Color and Texture Line and Composition Light and Lighting Types of Display and Display Settings Where to Display The Exterior of the Store Display Window Construction Store Interiors What to Use for Successful Displays Mannequins Alternatives to the Mannequin Dressing the Three-Dimensional Form Fixtures Visual Merchandising and Dressing Fixtures Modular Fixtures and Systems in Store Planning Furniture as Props Visual Merchandising and Display Techniques Attention-Getting Devices Familiar Symbols Masking and Proscenia Sale Ideas Fashion Accessories Home Fashions, Hard Goods, and Food Displays Graphics and Signage Visual Merchandising and Planning Visual Merchandising Planning Setting Up a Display Shop Store Planning and Design Visual Merchandising and the Changing Face of Retail Related Areas of Visual Merchandising and Display Point-of-Purchase Display Exhibit and Trade Show Design—Industrial Display Fashion Shows Trade Organizations and Sources Career Opportunities in Visual Merchandising