The History of Visual Merchandising | p. 8 |
The Role of a Visual Merchandiser | p. 16 |
The day-to-day role of a visual merchandiser | p. 19 |
Training | p. 20 |
Visual merchandising in a department store | p. 21 |
Visual merchandising of multiple chain stores | p. 24 |
Visual merchandising of small retail outlets | p. 26 |
Measuring success | p. 27 |
Store Design | p. 28 |
What is store design? | p. 30 |
Why is store design important? | p. 31 |
Who designs the store? | p. 32 |
How does store design work? | p. 34 |
Store study: Kurt Geiger | p. 36 |
Windows | p. 40 |
Getting to know your windows | p. 44 |
Planning a window display | p. 50 |
Themes and schemes | p. 54 |
Budgeting | p. 61 |
Props | p. 62 |
Designing a window display | p. 68 |
Store study: Lane Crawford | p. 74 |
Colour | p. 78 |
Window prepping | p. 84 |
Installing the window display | p. 86 |
Lighting | p. 90 |
Signage and graphics | p. 92 |
Window calendar | p. 98 |
Window standards and maintenance, and budget | p. 102 |
Store study: Fortnum & Mason | p. 104 |
In-store Visual Merchandising | p. 108 |
Product adjacencies | p. 112 |
Floor layouts | p. 114 |
Store study: Atelier 1 | p. 124 |
Fixtures and fittings | p. 126 |
Wall fixtures | p. 138 |
Product handling | p. 142 |
Store study: Flight 001 | p. 148 |
In-store displays and hot shops | p. 154 |
Point of sale and add-on sales | p. 158 |
Clearance merchandise | p. 160 |
Signage and ticketing | p. 161 |
Lighting | p. 168 |
Ambience | p. 170 |
Retail standards and maintenance, and budget | p. 172 |
Virtual visual merchandising | p. 173 |
Store study: Giorgio Armani | p. 176 |
Mannequins | p. 180 |
Sculpting | p. 184 |
Purchasing mannequins | p. 186 |
Dressing a mannequin | p. 188 |
Securing a mannequin | p. 193 |
Grouping mannequins | p. 194 |
Maintenance | p. 195 |
The Visual Merchandiser's studio | p. 196 |
The visual merchandiser's toolbox | p. 200 |
Health and safety | p. 201 |
Lighting chart | p. 202 |
Glossary | p. 204 |
Further reading | p. 205 |
Index | p. 206 |
Picture credits and acknowledgements | p. 208 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.