Visual Methodologies : An Introduction to Researching with Visual Materials

by Gillian Rose

• ISBN13: 9780857028884
• ISBN10: 085702888X
• Edition: 3rd
• Format: Paperback
• Copyright: 2011-12-06
• Publisher: SAGE Publications Ltd

Summary

The Third Edition of An Introduction to Researching with Visual Materials, a bestselling critical introduction to the study and analysis of visual culture, has been fully revised and updated. Each chapter retains its rigorous examination and demonstration of an individual methodology, while continuing to be clear in structure and lucid in style. Reflecting changes in the way society consumes and creates its visual content, new features include a companion website featuring additional examples of digital and social media and moving images, pedagogical enhancements, additional chapters and expanded coverage on social and new media, and how to use visual materials for research and research presentation, and an expanded focus on how each method can be used in relation to a range of different visual materials. A now classic text, the book appeals to undergraduates, graduates, researchers and academics in all subjects looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Table of Contents

List of Figures	p. xi
About the Author	p. xv
Acknowledgements	p. xvi
Preface: introducing the third edition of this book	p. xvii
About the companion website	p. xxi
Researching with Visual Materials: A Brief Survey	p. 1
An introductory survey of 'the visual'	p. 1
Understanding the social effects of visual materials	p. 11
Three criteria for a critical visual methodology	p. 16
Summary	p. 17
Further reading	p. 18
Towards a Critical Visual Methodology	p. 19
The three sites of production, the image itself and its audiencing	p. 19
The site of production	p. 20
The site of the image	p. 27
The site of audiencing	p. 30
Summary	p. 40
Further reading	p. 40
How to Use this Book	p. 41
Reading this book selectively on the basis of sites and modalities	p. 42
Reading this book selectively on the basis of having found some images	p. 43
Why you should also read books other than this one	p. 45
How each chapter works	p. 46
A quick word on finding your images	p. 47
Another quick word, on referencing and reproducing your images	p. 48
On the companion website	p. 50
The Good Eye': Looking at Pictures Using Compositional Interpretation	p. 51
Compositional interpretation: an introduction	p. 51
Doing compositional interpretation: technologies and the production of the image	p. 56
Doing compositional interpretation: the compositionality of the image itself	p. 58
Compositional interpretation: an assessment Summary	p. 79
Further reading	p. 79
On the companion website	p. 80
Content Analysis: Counting what you (Think You) See	p. 81
Content analysis: an introduction	p. 81
Four steps to content analysis	p. 87
Content analysis: an assessment	p. 101
Summary	p. 103
Further reading	p. 104
On the companion website	p. 104
Semiology: Laying Bare the Prejudices Beneath the Smooth Surface of the Beautiful	p. 105
Semiology: an introduction	p. 105
Choosing images for a semiological study	p. 109
The sign and its meaning-making processes in mainstream semiology	p. 112
Making meaning socially: social semiotics	p. 135
Semiology: an assessment	p. 143
Summary	p. 147
Further reading	p. 147
On the companion website	p. 148
Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption	p. 149
Psychoanalysis and visuality: an introduction	p. 149
A longer introduction to psychoanalysis and visuality: subjectivity, sexuality and the unconscious	p. 152
How is sexual difference visual 1: watching movies with Laura Mulvey	p. 157
How is sexual difference visual 2: from the fetish to masquerade	p. 168
From the voyeuristic gaze to the Lacanian Gaze: other ways of seeing	p. 172
From the disciplines of subjection to the possibilities of fantasy	p. 177
Queer looks	p. 181
Reflexivity	p. 183
Psychoanalysis and visuality: an assessment	p. 185
Summary	p. 188
Further reading	p. 188
On the companion website	p. 188
Discourse Analysis I: Text, Intfrtextuality and Context	p. 189
Discourse and visual culture: an introduction	p. 189
An introduction to discourse analysis I and discourse analysis II	p. 192
Finding your sources for a discourse analysis I	p. 197
Discourse analysis I: the production and rhetorical organisation of discourse	p. 209
Discourse analysis I and reflexivity	p. 221
Discourse analysis I: an assessment	p. 224
Summary	p. 225
Further reading	p. 225
On the companion website	p. 226
Discourse Analysis II: Institutions and Ways of Seeing	p. 227
Another introduction to discourse and visual culture	p. 227
Finding your sources for discourse analysis II	p. 236
The apparatus of the gallery and the museum	p. 237
The technologies of the gallery and museum	p. 242
The visitor	p. 251
Discourse analysis II: an assessment	p. 257
Summary	p. 259
Further reading	p. 259
On the companion website	p. 260
To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users	p. 261
Audience studies: an introduction	p. 261
Audiences, fans and users	p. 267
Audience studies researching audiences and fans	p. 274
Ethnographies of visual objects	p. 283
Ethnographic studies of audiencing; an assessment	p. 291
Summary	p. 295
Further reading	p. 296
On the companion website	p. 296
Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays	p. 297
Making photographs as part of a research project: an introduction	p. 297
Photo-documentation	p. 301
Photo-elicitation	p. 304
Photo-essays	p. 317
Making photographs as part of a research project: an assessment	p. 325
Summary	p. 326
Further reading	p. 327
On the companion website	p. 327
Ethics and Visual Research Methodologies	p. 328
An introduction to research ethics and visual materials	p. 328
Consent, anonymity, copyright	p. 331
Consent	p. 332
Anonymity	p. 337
Copyright	p. 339
Conclusions: ethics, visual research and contemporary visual culture	p. 340
Summary	p. 343
Further reading	p. 344
On the companion website	p. 344
Visual Methodologies: A Review	p. 345
Introduction	p. 345
Sites, modalities and methods	p. 345
Mixing methods	p. 349
Useful reading on various visual materials	p. 351
References	p. 354
List of key terms	p. 376
Name Index	p. 378
Subject Index	p. 380
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