9781599180502

Way to Wealth: Part 1 the Journey Begins : Success Strategies of the Wealthy Entrepreneur

by
  • ISBN13:

    9781599180502

  • ISBN10:

    1599180502

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 12/1/2006
  • Publisher: Entrepreneur Press

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Summary

Tracy's unstoppable lessons include: Proven strategies to outsmart and outsell the competition The advertising advantage-increasing response rates by 500 percent 24 different ways to sell a product or service How to think and act like a millionaire The seven-P formula for boosting sales and profits How to create customers for life The essential steps to being wealthy as a business owner Tracy addresses more than 250,000 people per year Tracy is a well-known business expert, speaker, and author of more than 40 books Shows entrepreneurs how to achieve personal wealth through business ownership Million Dollar Habits (March 04) shipped more than 16,000 copies

Author Biography

Brian Tracy is president of Brian Tracy University of Sales and Entrepreneurship, a private, online college for business and entrepreneurship. He is also chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Table of Contents

Introduction: Welcome to the Golden Age xiii
The Psychology of Entrepreneurship
1(26)
Starting with Nothing
2(1)
Learn from the Experts
3(1)
The Law of Cause and Effect
3(2)
Change Your Thinking, Change Your Life
5(1)
The Law of Belief
6(2)
The Law of Expectations
8(1)
The Law of Attraction
8(1)
The Law of Correspondence
9(1)
The Law of Concentration
10(1)
The Law of Superconscious Activity
11(1)
The Law of Probabilities
12(1)
The Uncertainty Principle
13(1)
Take Charge of Your Life
14(1)
Refuse to Blame or Make Excuses
15(1)
Seven Secrets of Entrepreneurial Success
16(5)
The Quality That Guarantees All the Others
21(2)
The Right Attitude for Success
23(1)
The Ultimate Reward
24(1)
Action Exercises
25(2)
Planning for Success
27(25)
The Ten Keys to Business Success
28(5)
Start with Your Goals
33(2)
Your Plan for Your Business
35(10)
Systematize Your Business Activities
45(3)
Critical Success Factors, Benchmarks, and Metrics
48(2)
Remember the Basics
50(1)
Action Exercises
51(1)
Selecting a Product or Service
52(21)
Reasons for Mediocrity
53(1)
Choosing What You Are Going to Sell
54(2)
How to Find a New Product or Service
56(4)
Be Prepared to Take Action
60(4)
Apply the Rule of Three
64(2)
``Does'' vs. ``Is''
66(1)
The Great Marketing Question
67(2)
Three Choices for Every Customer
69(1)
Key Marketing Concerns
70(2)
Action Exercises
72(1)
Marketing, Selling, and Customer Service
73(32)
The Purpose of a Business
74(2)
The Customer Is Your Business
76(1)
Marketing vs. Selling
76(2)
Your Real Business
78(1)
The Four Principles of Marketing Strategy
79(5)
Advertising Your Product or Service
84(3)
How to Write Effective Advertising
87(1)
The Three-Part Formula for Effective Advertising
88(1)
Direct Response Advertising
89(1)
The Goal of Marketing
90(1)
The Selling Process
91(4)
Credibility Is the Key to the Sale
95(1)
Consistent Customer Service
95(1)
Four Levels of Customer Service
96(4)
The Ultimate Question
100(2)
The Importance of Systems
102(1)
Your Customer Service Policy
102(1)
Become Brilliant on the Basics
103(1)
Action Exercises
104(1)
Selling Your Way to the Top
105(28)
Time to Get Serious
106(3)
Commit to Excellence
109(1)
Take Charge of Your Sales Results
109(2)
Develop the Winning Edge in Selling
111(4)
Change with the Times
115(2)
Get into Your Customer's Head
117(2)
Sell Strategically
119(4)
Maximize Your Most Valuable Asset
123(4)
Double Your Output
127(5)
Action Exercises
132(1)
Financing Your Business
133(24)
Become a Numbers Person
134(5)
Pricing Your Products
139(3)
Pricing Models
142(10)
Financial Ratios
152(2)
Analyze and Compare
154(1)
Watch Your Numbers
155(1)
Get a Good Accountant
155(1)
Action Exercises
156(1)
Becoming a Master Negotiator
157(29)
Something Is Worth Whatever Someone Is Willing to Pay
158(1)
All Prices Are Guesses
159(1)
Everything Is Negotiable
159(1)
Everyone Wants to Improve His or Her Situation
160(2)
People Follow the Line of Least Resistance
162(1)
People Always Strive to Get the Very Most for the Very Least
163(1)
Everyone Wants More
164(3)
Both Parties Should Be Happy
167(17)
Summary
184(1)
Action Exercises
185(1)
Improving Your Personal Productivity
186(24)
Key Points on Managing Your Time
187(1)
Practice One Skill at a Time
187(1)
The Situation in Your Life Today
188(1)
The 80/20 Rule
189(1)
Priorities vs. Posteriorities
190(1)
Make a List
190(4)
The Law of Three
194(2)
Three Important Questions
196(1)
Use the TRAF System to Handle Paper
197(1)
Managing Technology
198(2)
Four Ways to Change Your Life
200(1)
Get Better at Your Key Tasks
201(1)
Profit from the Learning Curve
202(1)
Hire Competent People
202(1)
Seven Steps to Improve Productivity
203(3)
Single-Handle Every Task
206(1)
The Incomplete Action
207(1)
The Great Truth
208(1)
There Are No Limits
209(1)
Action Exercises
209(1)
The Keys to Entrepreneurial Success
210(33)
Action Is Everything
212(1)
Decide Exactly What You Want
212(2)
Determine if Entrepreneurship Is Right for You
214(2)
Select the Business That's Right for You
216(1)
Identify Your Customers Clearly
217(2)
Do Fast, Cheap Market Research Before Spending Money
219(2)
Approach Your Business Strategically
221(3)
Develop a Complete Business Plan Before Starting
224(2)
Do Everything Possible to Ensure Business Success
226(1)
Avoid the Mistakes That Lead to Business Failure
227(1)
Remember the Purpose of the Business
228(1)
Focus on the Five Main P's of Marketing
229(1)
Focus Single-Mindedly on Sales
230(1)
Advertise Your Product or Service Continually
231(1)
Use the Internet to Boost Your Sales
232(1)
Practice the Corridor Principle
233(1)
Get the Money You Need
234(2)
Make Use of Technology
236(1)
Make Every Minute Pay
237(1)
Dedicate Yourself to Lifelong Learning
238(1)
Hire Slow and Fire Fast
239(1)
Practice the Seven Secrets of Success
240(1)
Pulling It All Together
240(1)
Summary
241(1)
Action Exercises
241(2)
Index 243

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