The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Finally available in bookstores, Seth Godin’s cult classic on the future of marketing
For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.
The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal. The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.
In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.
People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.
SETH GODIN is the author of eighteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, Purple Cow, Free Prize Inside!, All Marketers Are Liars, Small Is the New Big, The Dip, Meatball Sundae, Tribes, and Poke the Box. He is the CEO of Squidoo.com and a very popular lecturer. His blog is one of the most influential business blogs in the world, and consistently one of the one hundred most popular blogs on business and marketing.