Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring
|Transforming the engine of capitalism||p. 7|
|Redefining self-interest from me first to we first||p. 23|
|The future of profit is purpose||p. 43|
|Creating sustainable capitalism in five ways||p. 61|
|Instilling we first values into capitalism||p. 77|
|Why the world needs a responsible private sector||p. 91|
|How brands build their business and a better world||p. 115|
|How consumers build responsible brands and a better world||p. 149|
|How contributory consumption creates sustainable social change||p. 183|
|The global brand initiative, the future of the private sector||p. 211|
|Reference Guide||p. 234|
|Table of Contents provided by Ingram. All Rights Reserved.|