Foreword—Social Networking Works by Don Tapscott vii
Authors' Note—How We Got Here xi
Chapter 1: Look What We Can Do 1
Chapter 2: Go from R&D to R&WE 19
Chapter 3: How May We Help We? 43
Chapter 4: Customer, Sell Thyself 61
Chapter 5: If We Build It, We Will Come 81
Chapter 6: Welcome to the World Bank of We 101
Chapter 7: Make Everyone a C-We-O 117
Chapter 8: Lead from the Rear 125
Afterword—Join the Crowd 143
Company Index 149
Name Index 151
Subject Index 153
Acknowledgments 158
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