9781601630681

Web Content Rx : A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People

by
  • ISBN13:

    9781601630681

  • ISBN10:

    1601630689

  • Format: Paperback
  • Copyright: 2009-06-20
  • Publisher: Career Pr Inc
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Summary

Web Content Rx is a hands-on primer that shows anyoneeven technical noviceshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.

Author Biography

Wayne English founder of WebContentRx.com. writes Web content media releases, and articles: does Website analysis; develops complete Websites: manages e-mail marketing campaigns; and markets Websites. He has published numerous articles in major magazines, newspapers, and tabloids. As a contributing editor. English wrote a technically oriented monthly column for a photography magazine, and he also worked as a professional photographer.

Table of Contents

Introductionp. 9
Get Read or Get Lost-Your Content Decidesp. 11
Writing Your Contentp. 27
Content That Sellsp. 61
Using Automated and Other People's Contentp. 101
E-mailp. 109
Your Blogp. 123
Getting Found: Content and Search Enginesp. 131
User-Generated and User-Maintained Contentp. 141
Communicationp. 149
Podcastingp. 161
Digital Photographyp. 175
Grammarp. 189
A Writer's Checklistp. 193
Web Design and HTMLp. 195
Your Businessp. 201
A Short Style Guide and Confused Wordsp. 209
Online Toolsp. 217
HTML Characters and Special Charactersp. 219
Unspammable E-mail Codep. 225
An Almost Foolproof Data Backup Schemep. 227
Site Search With Googlep. 229
Recommended Readingp. 231
Indexp. 233
About the Authorp. 239
Table of Contents provided by Ingram. All Rights Reserved.

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