9781118885727

Webinars for Dummies

by
  • ISBN13:

    9781118885727

  • ISBN10:

    1118885724

  • Format: Paperback
  • Copyright: 2014-07-14
  • Publisher: John Wiley & Sons Inc
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Webinars For Dummies shares the steps necessary to plan and produce a successful webinar. Packed with the expertise of a company that produces over 20,000 webinars a year, this book offers large and small organizations the steps to create their own webcast. The book covers:

Part I - An Intro to Webinars: the basics of what a webinar is, how it works, and how it can be used with instructions on determining your need, budget, and available tools
Part II - Planning Ahead: guidance through the steps of selecting a topic, creating a script, producing graphics and slides, and marketing your webinar
Part III - ACTION!: explanations on creating the webinar, with advice on handling both a live and pre-recorded webcast. Also includes advice on troubleshooting on the fly, handling viewer questions, and archiving.
Part IV - On to the Next One: how to archive a webinar for future viewers and incorporating webinars into a marketing plan.
Part V - The Part of Tens: lists of tips for effective webinar production and marketing, including ten case studies of successful webinars and ten ways to ready yourself for a live webinar

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