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This is the 1st edition with a publication date of 7/15/2011.
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While wedding planners are readily available, no comprehensive academic text written for the purposes of preparing future event managers and wedding consultants is available. This book is proposed to fill a gap in the events management literature. Each chapter would include: 1) an organized discussion of theory and practice, 2) a Management in Action case study; 3) a Research Roundtable text; 4) a Weddings around the World cultural discussion; and 5) worksheets, checklists and additional resources. * The first textbook on wedding consulting, with pedagogical features like introduction of theory, illustration through case studies, worksheets, checklists * Places wedding planning and management into a larger events management context * Provides practical resources and best practices for wedding consulting
Table of Contents
|List of Case Studies|
|List of Figures|
|List of Tables|
|About the Authors|
|About the Photographer|
|Role and Scope of Wedding Consultancy|
|Market estimates Titles, packages and roles|
|The organization of the book|
|Weddings, Culture and Religion|
|Socialization for marriage|
|Changes in identity|
|History and Hegemony|
|What is hegemony?|
|Hegemony and marriage|
|Hegemony and weddings|
|A balance of power|
|The Mediated Construction of Weddings|
|Portrayal of weddings in film|
|The Changing Family, Law and Politics|
|Female workforce dynamics|
|The missing male|
|Cohabitation and divorce|
|Same-sex relationships and unions|
|Intercultural and interfaith marriages|
|Weddings and Consumerism|
|The urge to consume|
|The quest for perfection|
|Anti-consumptive and conservationist weddings|
|Tourism and Destination|
|Visiting friends and relatives tourism|
|Research Design Coordination|
|Confirmation and details|
|Wrap-up and evaluation|
|Wedding budget categories|
|Determining the Vision|
|Destinations and sites|
|Food, Beverage and the Wedding Cake|
|Food and beverage|
|The wedding cake|
|Wedding Attire and the Bridal Party|
|The wedding party|
|Readings and vows|
|Exchange of rings and special artifacts|
|The ceremony program|
|Guidelines and policies|
|Recipients and locations|
|Centerpieces and other decorative elements|
|Installation and removal|
|Movement from film to digital photography|
|Two primary styles of photography|
|Album design and trends|
|Music and Entertainment|
|Ceremony music and entertainment|
|Cocktail hour music and entertainment|
|Reception music and entertainment|
|Rentals and Site Layout|
|Tents Tables, chairs, linens and tableware|
|Stationery Elements and Etiquette|
|Seating stationery Menus|
|Personalized napkins, boxes, bags and matches|
|Transportation Getting started|
|Transportation to the ceremony venue|
|Transportation from the ceremony to the reception|
|Transportation from the reception to the final destination|
|Transportation costs and final|
|Table of Contents provided by Publisher. All Rights Reserved.|