The Welcomer’s Edgeis a business book that unlocks the secrets to repeat sales. Its principles are appropriate for all sales and service environments. It’s about four distinct categories of service professionals -- the people that will make any customer service function or department a success. The author provides real life examples and anecdotes to help transform this concept into action. Welcomers are a rare breed of friendly and engaging people. Most importantly, they are innately intuitive, and understand that customers are peoplefirst. Identifying and recruiting welcomers is the key to a healthy consumer base. The book provides practical recommendations and strategiesso that any company -- regardless of industry or size -- can maximize the qualityof its customer service and the quantityof its loyal consumers. The book describes the four categories of frontline associates. Understanding that each category has definitive service personalities will help optimize your business at its most crucial moment: theencounter that brings two people together to make a purchase, subscribe to a service, provide praise, or raise a concern .The bottom line shows how sales and customer associates have a powerful impact on sales because they determine the outcome of the all-important first impression, and this translates into whether or not a company will achieve its most important goal: repeat business.