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What I Didn't Learn in Business School : How Strategy Works in the Real World



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This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether one is an MBA grad struggling to apply what has been learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

Author Biography

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish

Gorman Clifford is the Director of Global Strategy Learning at McKinsey & Company. She helps mid- and upper-level managers strengthen their strategic capabilities through consulting and other learning experiences.

Table of Contents

Preface: A Novel Approachp. ix
Acknowledgmentsp. xiii
A Character Listp. xvii
Prologue: A Little Turbulencep. xix
A Simple Problemp. 1
A New Shirtp. 17
A Moving Targetp. 37
A Working Lunchp. 59
A Valuable Chainp. 75
A Thoughtful Workoutp. 83
A Sweeping Visionp. 95
A Lone Rangerp. 109
A Team Effortp. 129
A Fitting Testp. 139
A Good Callp. 151
A Constructive Meetingp. 161
A Seamless Argumentp. 177
A Tailored Presentationp. 191
Epilogue: A Staffing Questionp. 205
A Reading Listp. 213
About the Authorsp. 233
Table of Contents provided by Ingram. All Rights Reserved.

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