9780735204638

What Is Your One Sentence? : How to Be Heard in the Age of Short Attention Spans

by
  • ISBN13:

    9780735204638

  • ISBN10:

    0735204632

  • Format: Paperback
  • Copyright: 4/3/2012
  • Publisher: Penguin Group USA

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever. What Is Your One Sentence?will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to: * Use the one sentence approach to tackle complex messages * Take five simple steps to find one sentence that launches a dialogue * Identify the basics of a memorable one sentence * Speak in an authentic voice Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence?provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

Author Biography

Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.

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