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This browsable hardcover collects the very best of the past six years of Seth Godin's acclaimed blog. It's a follow-up to his previous collection, Small is the New Big(Portfolio, 2006) and is designed for dipping into again and again. Godin has blogged more than two million words since the late 1990s, sharing his unique take on the ever-changing landscape of marketing, leadership, careers, innovation, creativity, and much more. His posts range from a few words to a few pages; many are inspirational, some are incendiary. For instance, here's the title post, "Whatcha gonna do with that duck?" -- We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment... Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.
Seth Godin is the author of more than a dozen international bestsellers that have changed the way people think about marketing, leadership and change: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, Linchpin, Poke the Box, and We Are All Weird.
He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world, which is also consistently one of the 50 most popular blogs on any subject.