9780240824147

White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

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  • ISBN13:

    9780240824147

  • ISBN10:

    0240824148

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2/15/2013
  • Publisher: INGRAM
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.

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