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White Space Is Not Your Enemy : A Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia Design

by ;
Edition:
1st
ISBN13:

9780240824147

ISBN10:
0240824148
Format:
Nonspecific Binding
Pub. Date:
2/1/2013
Publisher(s):
Focal Press
List Price: $39.95

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    White Space Is Not Your Enemy : A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design




Summary

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.


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