9780385521338

Who's Got Your Back

by
  • ISBN13:

    9780385521338

  • ISBN10:

    0385521332

  • Format: Hardcover
  • Copyright: 5/19/2009
  • Publisher: Crown Business

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Disregard the myth of the lone professional "superman" and the rest of our culture's go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of "lifeline relationships" - deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who's Got Your Back will give you the roadmap you've been looking for to achieve the success you deserve. Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets. In this step-by-step guide to the powerful principles behind personal growth and change, you'll learn how to: Master the mindsets that will help you to build deeper, more trusting "lifeline relationships;" Overcome the career-crippling habits that hold you back, once and for all; Get further, faster by setting goals in a dramatically more powerful way; Use "sparring" as a productive tool to make the decisions that will fuel personal success; Replace the yes men in your life with those who get it and care and will hold you accountable to achieving your goals; and Lower your guard and let others help! None of us can do it alone. We need the perspective and advice of a trusted team. And in Who's Got Your Back, Keith Ferrazzi shows us how to put our own "dream team" together. From the Hardcover edition.

Author Biography

KEITH FERRAZZI, CEO of FerrazziGreenlight, counsels Fortune 500 companies and educational institutions worldwide. Named one of the top “40 Under 40” business leaders by Crain’s Business, he has been published in The Wall Street Journal, Harvard Business Review, Inc. and Fast Company, and has appeared on Today and other national TV. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles.

Excerpts

Lose Weight, Get Rich, and Change the World

Maybe that sounds like the dubious title of some shameless self-help book, but it’s pretty much the most accurate way to describe the life of Jean Nidetch. Jean was a plus-sized housewife who enlisted her friends to help her stay on a diet. What she ultimately accomplished is remarkable. Buthowshe accomplished it is something every single one of us needs to understand.

Jean was overweight. She was overweight as a child, she was overweight in high school, and despite endless diet regimens, her waistline kept expanding throughout her twenties and thirties. Eventually, this five-foot-seven-inch woman weighed 214 pounds, wore a size 44 dress, and fit the medical definition of “obese.” Jean tried diets and pills that promised to take off pounds, but she always gained back the weight she lost.

In 1961, at age thirty-eight, Jean started a diet sponsored by the New York City Department of Health. After ten weeks she was twenty pounds lighter, but starting to lose motivation. She realized that what she needed was someone to talk to for some support.

Her inspiration: Since she couldn’t get her pals to make the trek with her to Manhattan to sign up for the official health department regimen, she brought the “science” of the program to their living rooms in Queens. Jean and her friends would all lose weight together. Out of those first meetings grew Weight Watchers, today widely recognized as one of the most effective weight-loss programs in the world. Nidetch’s idea was simple: Losing weight requires a combination of dieting and peer support. She held weekly meetings with weight check-ins and goal setting to promote accountability, coupled with honest, supportive conversation about the struggles, setbacks, and victories of losing weight.

Eventually, Nidetch, who’d lost seventy-two pounds, rented office space and started leading groups all across New York City. In 1963 she incorporated. The company went public in 1968 and was sold to H. J. Heinz in 1978. (In 1999, Weight Watchers was again resold, to a unit of the company Artal Luxembourg.) As of 2007, Weight Watchers International had retail sales of over $4 billion from licensees and franchisees, membership fees, exercise programs, cookbooks, portion-controlled food products, and a magazine. Nidetch retired in 1984, leaving behind a legacy that has saved the lives of literally millions of men and women. As the company’s current CEO, Dave Kirchhoff, notes, “Though the science of weight loss has evolved over the years, the core of Jean’s program–support and accountability–has remained a constant.”

What’s so extraordinary about all that? Jean just wanted to get skinny, but through an inner circle of friends offering expertise, wisdom, honesty, and support she achieved far more than she ever imagined possible. Jean discovered what the great leaders and peak performers throughout history have always known: Exceptional achievement in work and life is a peer-to-peer collaborative process.

Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors, and colleagues. These groups come in all forms and sizes and can be found at every level and in nearly all spheres of both professional and personal life, but what they all have in common is a unique kind of connection with each other that I’ve come to calllifeline relationships.

These relationships are, quite literally, why some people succeed far more than others. InWho’s Got Your Back,I want to give you a practical guide to building an inner circle of lifeline relationships so you can do for your life what Jean Nidetch did for hers.

Well Connected and All Alone

Ten years after leaving the executive committee of Deloitte Con

Excerpted from Who's Got Your Back: How to Find the People in Your Life Who Will Pick You up, Tell You the Truth, and Kick Your Butt (When You Need It) by Keith Ferrazzi, Max Alexander
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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