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Stefani Bay Illinois Institute of Art, Chicago.
Richard Petrizzi Illinois Institute of Art, Chicago.
Penny Gill Writer/Journalist.
Table of Contents
|Why Consumer Behavior Is Important to the Fields of Fashion and Design|
|Consumer Behavior, Marketing and- Fashion: A Working Relationship|
|How Fashion Consumers Perceive, Learn, and Remember|
|Motivation and the Fashion Consumer|
|The Fashion Consumer's Attitudes and Values|
|Family, Age and Life Cycle Influences|
|Social Influences on Fashion Consumers|
|Demographics and Psychographics|
|How Marketers Obtain and Use Consumer Information|
|How Fashion Consumers Make Decisions|
|How Fashion Consumers Buy|
|How Organizations (and Businesses) Buy and Use Fashion Goods|
|Global Fashion Consumers|
|Ethics and Social Responsibility|
|Table of Contents provided by Publisher. All Rights Reserved.|