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9780673980786

Winning Elections : A Handbook in Modern Participatory Politics

by
  • ISBN13:

    9780673980786

  • ISBN10:

    0673980782

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1997-01-08
  • Publisher: Pearson
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List Price: $94.00

Summary

This is a unique primer on the actual process of running campaigns, from the most local to the national level. Provides a thorough handbook, but also covers the vexing issues of today's campaigns - PAC money, the media, negative campaigning, fundraising, etc.

Table of Contents

The Beginning
Choosing Up Sides
Organizing a Campaign
Raising Money
Getting Known
Handling the Media
The Field Operation
Getting Your Message Through
Simpson vs. Rostentkowski
What To Do When You Win
Campaign Workshops
Candidates Schedule
Power Trip: Road for the White House
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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