Preface | p. xiii |
The Innovation Challenge | p. 1 |
The Challenge: How to Really Innovate | p. 1 |
The Solution | p. 4 |
The Four Innovation Vectors-the Innovation Diamond | p. 6 |
New Products: The Key to Corporate Prosperity | p. 9 |
Huge Amounts at Stake | p. 14 |
Why So Much Innovation Today? | p. 15 |
High Odds of Failure | p. 17 |
Defining Newness and a ôNew Productö | p. 20 |
The Path Forward | p. 23 |
Why New Products Win | p. 26 |
The Invisible Success Factors | p. 26 |
Why New Products Fail to Yield the Profits They Should | p. 27 |
Seven Critical Success Drivers | p. 31 |
Building the Success Drivers into Your Playbook | p. 55 |
Drivers of Success-Why the Best Innovators Excel | p. 56 |
Seven Critical Success Drivers for the Business | p. 56 |
Toward a Stage-Gate New-Product System | p. 81 |
The Stage-Gate® Idea-To-Launch System | p. 83 |
What Is Stage-Gate? | p. 83 |
Seven Goals of a New-Product Idea-to-Launch System | p. 86 |
How to Manage Risk | p. 94 |
A Best-Practice New-Product System | p. 98 |
An Overview of the Stage-Gate System | p. 102 |
Debunking the Myths About Stage-Gate-What Stage-Gate Is Not! | p. 112 |
Built-in Success Drivers | p. 116 |
Next-Generation Stage-Gate®-How Companies Have Evolved and Accelerated the System | p. 120 |
Global Inputs to Reinvent Stage-Gate | p. 120 |
Scaled to Suit Different Risk Levels and Types of Projects | p. 121 |
An Adaptable, Flexible, and Agile Process | p. 127 |
Efficient, Lean, and No Waste | p. 133 |
Metrics, Team Accountability, and Continuous Improvement | p. 138 |
Stage-Gate for ôOpen Innovationö | p. 142 |
Life Cycle Management and Stage-Gate | p. 146 |
Automated Stage-Gate Systems | p. 150 |
Common Errors in Designing a Next-Generation Stage-Gate System | p. 152 |
Making It Work | p. 154 |
Discovery-The Quest for Breakthrough Ideas | p. 156 |
A Shortage of Blockbuster New-Product Ideas | p. 156 |
Where to Start? A Product Innovation and Technology Strategy | p. 158 |
Set Up an Idea Capture and Handling System | p. 159 |
The Sources of the Best Ideas | p. 160 |
Voice-of-Customer Methods | p. 161 |
Strategic Methods for Generating Ideas | p. 172 |
Open Innovation as a Major Source of Ideas | p. 181 |
Technology Development and Fundamental Research-Changing the Basis of Competition | p. 186 |
Patent Mapping | p. 187 |
Getting Great Ideas from Your Own Employees | p. 187 |
The Front-End Work-From Discovery to Development | p. 192 |
The First Few Plays of the Game | p. 192 |
On to Stage 1: Scoping | p. 193 |
On to Stage 2: Build the Business Case | p. 200 |
Undertake VoC Research: A User Needs-and-Wants Study | p. 205 |
Do a Competitive Analysis | p. 212 |
Revisit the Market Analysis-This Time in More Depth | p. 215 |
Time for a Detailed Technical Investigation | p. 215 |
Test the Concept with the Customer-Start the Spirals | p. 217 |
Build In the Spirals | p. 225 |
Business and Financial Analysis | p. 226 |
Action Plans | p. 228 |
On to Stage 3: Development | p. 228 |
Picking the Winners-Investing in the Right Projects | p. 229 |
It's Tough to Make the Right Investment Decisions | p. 229 |
Project Selection Is But One Component of Portfolio Management | p. 232 |
The Tools to Use for Effective Gates and Portfolio Reviews | p. 235 |
Maximizing the Value of Your Portfolio | p. 235 |
Strategic Portfolio Management | p. 250 |
Integrating the Governance Elements: Gating, Portfolio Reviews, and Road Maps | p. 261 |
Data Integrity | p. 262 |
Popularity and Effectiveness of Portfolio Methods | p. 264 |
Recommendations for Portfolio Management | p. 266 |
Making the Gates Work-Gates with Teeth | p. 268 |
Challenges at the Gates | p. 268 |
Gates with Teeth-Learn to Drown Some Puppies | p. 272 |
How Effective Gates Work | p. 279 |
Tips and Hints in Gate Governance | p. 286 |
Who Are the Gatekeepers? | p. 289 |
How to Run Gates | p. 291 |
Ways to Accelerate the Gates | p. 296 |
Make the Gates Work! | p. 297 |
Development, Testing, and Launch | p. 298 |
Parallel Actions During Stage 3: Development | p. 298 |
Seek Customer Input Throughout the Development Stage | p. 301 |
Shortening Development Times | p. 304 |
On to Stage 4: Testing and Validation | p. 308 |
Go for Launch | p. 316 |
The Final Play-Stage 5: Into the Market | p. 316 |
Implementing Stage-Gate® In Your Business | p. 330 |
Let's Go Do It | p. 330 |
Designing and Implementing Stage-Gate | p. 330 |
Laying the Foundation, an Innovation Performance Assessment | p. 331 |
Designing (or Redesigning) Your Stage-Gate System | p. 336 |
Implementing Stage-Gate-Change Management | p. 340 |
Sustaining the Implementation Effort-Making It Stick | p. 352 |
Ten Ways to Fail! | p. 354 |
Moving Forward | p. 355 |
The Benchmarker™ Audit Tool | p. 357 |
The Navigator™ Stage-Gate System | p. 359 |
Notes | p. 361 |
Index | p. 375 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.