9781422143568

Winning the Story Wars : Why Those Who Tell (and Live) the Best Stories Will Rule the Future

by
  • ISBN13:

    9781422143568

  • ISBN10:

    1422143562

  • Format: Hardcover
  • Copyright: 7/10/2012
  • Publisher: Perseus Distribution Services
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

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