Preface | p. ix |
Introduction | p. 1 |
The Keys to Successful Communication: Purpose, Audience, and Tone | p. 3 |
Purpose | p. 4 |
Audience | p. 5 |
Tone | p. 8 |
Exercises | p. 20 |
Memos and E-mail | p. 33 |
Memos | p. 34 |
p. 35 | |
Exercises | p. 44 |
Checklist: Evaluating a Memo or E-mail | p. 45 |
Business Letters | p. 51 |
Letters | p. 52 |
Formats | p. 52 |
Checklist: Evaluating a Letter | p. 71 |
Exercises | p. 72 |
Effective Visuals: Tables, Graphs, Charts, and Illustrations | p. 77 |
Principles of Effective Visuals | p. 78 |
Tables | p. 80 |
Graphs | p. 81 |
Line Graphs | p. 82 |
Bar Graphs | p. 83 |
Charts | p. 84 |
Flowcharts | p. 84 |
Organizational Charts | p. 84 |
Gantt Charts | p. 85 |
Circle Charts | p. 85 |
Illustrations | p. 88 |
Photographs | p. 88 |
Drawings | p. 89 |
Diagrams | p. 94 |
Checklist: Evaluating a Visual | p. 96 |
Exercises | p. 96 |
Short Reports: Page Design, Formats, and Types | p. 99 |
Page Design | p. 100 |
Report Formats: Memo, Letter, and Booklet | p. 107 |
Types of Reports | p. 120 |
Incident Report | p. 120 |
Progress Report | p. 124 |
Recommendation Report | p. 129 |
Travel Report | p. 130 |
Exercises | p. 135 |
Checklist: Evaluating a Memo Report | p. 135 |
Checklist: Evaluating a Letter Report | p. 136 |
Checklist: Evaluating a Booklet Report | p. 138 |
Summaries | p. 141 |
Types of Summaries: Descriptive, Informative, and Evaluative | p. 142 |
Summarizing Print Sources | p. 145 |
Summarizing Nonprint Sources | p. 145 |
Checklist: Evaluating a Summary | p. 153 |
Exercises | p. 153 |
Mechanism and Process/Procedure Descriptions | p. 157 |
Mechanism Description | p. 158 |
Checklist: Evaluating a Mechanism Description | p. 161 |
Exercises | p. 168 |
Process/Procedure Description | p. 170 |
Checklist: Evaluating a Process/Procedure Description | p. 172 |
Exercises | p. 177 |
Instructions | p. 179 |
Instructions | p. 180 |
Avoiding Liability | p. 184 |
Checklist: Evaluating Instructions | p. 186 |
Exercises | p. 192 |
Job Application Process: Letter, Resume, Interview, and Follow-Up | p. 195 |
Application Letter | p. 196 |
Resume | p. 202 |
Traditional Resume | p. 209 |
Scannable Resume | p. 213 |
Interview | p. 218 |
Follow-up | p. 220 |
Checklist: Evaluating an Application Letter, Resume, and Follow-Up | p. 222 |
Exercises | p. 223 |
Oral Presentations: Preparation and Delivery | p. 233 |
Preparation | p. 234 |
Preliminaries | p. 234 |
Rehearsal | p. 238 |
Delivery | p. 239 |
Introductions and Conclusions | p. 239 |
Vocal Factors | p. 241 |
Physical Factors | p. 242 |
Eye Contact | p. 242 |
Audiovisuals | p. 243 |
Enthusiasm | p. 253 |
Checklist: Evaluating a Public Speaker | p. 252 |
Exercises | p. 253 |
Proposals | p. 257 |
Solicited Proposals | p. 258 |
Unsolicited Proposals | p. 258 |
Internal and External Proposals | p. 261 |
Formats of Proposals | p. 261 |
Objectives of Proposals | p. 261 |
Checklist: Evaluating Proposal | p. 286 |
Exercises | p. 286 |
Long Reports: Format, Collaboration, and Documentation | p. 289 |
Format | p. 290 |
Transmittal Document | p. 290 |
Title Page | p. 290 |
Abstract | p. 292 |
Table of Contents | p. 292 |
List of Illustrations | p. 292 |
Glossary | p. 292 |
Text | p. 298 |
Visuals | p. 298 |
Pagination | p. 298 |
Collaboration | p. 298 |
Documentation | p. 303 |
Bibliography | p. 305 |
Parenthetical Citations | p. 310 |
Checklist: Evaluating a Long Report | p. 313 |
Exercises | p. 330 |
A Guide to Avoiding Plagiarism | p. 331 |
Index | p. 339 |
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