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Workplace Communications The Basics with NEW MyTechCommLab -- Access Card Package,9780321912985
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Workplace Communications The Basics with NEW MyTechCommLab -- Access Card Package

by
Edition:
6th
ISBN13:

9780321912985

ISBN10:
0321912985
Format:
Package
Pub. Date:
6/19/2013
Publisher(s):
Longman

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Summary

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Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings.

 

0321912985 / 9780321912985 Workplace Communications: The Basics with NEW MyTechCommLab -- Access Card Package

Package consists of:   

0205891993 / 9780205891993 NEW MyTechCommLab -- Valuepack Access Card

0321916786 / 9780321916785 Workplace Communications: The Basics

 

Author Biography

George J. Searles is a Professor of Arts & Humanities at Mohawk Valley Community College, specializing in journalism, business/technical writing, contemporary poetry, and Latin. He has also taught at Green Haven State Prison, Binghamton University (where he earned his Ph.D.), New York Institute of Technology, St. Elizabeth’s College of Nursing, Utica College of Syracuse University, and SUNY College of Technology, and on the graduate level for New School University. Currently he is an adjunct instructor of creative writing at Pratt Institute’s upstate campus at the Munson-Williams-Proctor Arts Institute in Utica. He has served on the governing boards of both the Modern Language Association and the North East Modern Language Association, presenting scholarly papers at the annual conventions of those and other such professional organizations. In addition, he has served as a communications consultant to many corporate clients and social services agencies, as well as the National Endowment for the Humanities and the National Science Foundation. Along with numerous articles, reviews, and poems in a broad range of popular and academic periodicals, he has published three volumes of literary criticism from university presses and five editions of Workplace Communications: The Basics, a Pearson textbook used on over 200 campuses here and abroad. The recipient of two SUNY Chancellor’s medals for excellence, he was named the Carnegie Foundation’s “New York State Professor of the Year” in 2002, and the New York State United Teachers’ “Higher Education Member of the Year” in 2003.

Table of Contents

Contents

Preface    

1  The Keys to Successful Communication: Purpose, Audience, and Tone    

Purpose    

Audience    

Tone    

Exercises    

 

2  Workplace Correspondence

Memos  and Emails  

Business Letters

Checklist: Evaluating a Memo or E-mail    

Checklist: Evaluating a Business Letter

Exercises    

 

3   Effective Visuals: Tables, Graphs, Charts, and Illustrations    

Principles of Effective Visuals    

Tables    

Graphs    

Line Graphs    

Bar Graphs   

Charts    

Flowcharts    

Organizational Charts    

Gantt Charts    

Circle Charts    

Illustrations    

Photographs    

Drawings    

Diagrams    

Checklist: Evaluating a Visual    

Exercises    

 

4   Short Reports: Page Design, Formats, and Types    

Page Design    

Report Formats: Memo, Letter, and Booklet    

Types of Reports    

Incident Report    

Progress Report    

Recommendation Report    

Travel Report    

Exercises    

Checklist: Evaluating a Memo Report    

 

5   Summaries    

Types of Summaries: Descriptive, Informative, and Evaluative    

Summarizing Print Sources    

Summarizing Nonprint Sources    

Checklist:Evaluating a Summary    

Exercises    

 

6     Fliers, Brochures, and Newsletters    

Fliers    

Checklist: Evaluating a Flier    

Brochures    

Checklist: Evaluating a Brochure    

Newsletters    

Checklist: Evaluating a Newsletter    

Exercises    

 

7    Instructions and Procedure Descriptions    

Instructions    

Procedure Description    

Avoiding Liability    

Checklist: Evaluating Instructions and Procedure Descriptions    

Exercises    

 

8     Job Application Process: Letter, Résumé, Interview, and Follow-Up    

Application Letter    

Résumé    

Traditional Résumé    

Scannable Résumé    

Interview    

Follow-up    

Checklist: Evaluating an Application Letter, Résumé, and Follow-Up    

Exercises    

 

9    Oral Presentations: Preparation and Delivery    

Preparation    

Preliminaries    

Rehearsal    

Delivery    

Introductions and Conclusions    

Vocal Factors    

Physical Factors    

Eye Contact    

Presentation Aids    

Checklist: Evaluating a Public Speaker    

Enthusiasm    

Exercises    

 

10   Proposals    

Solicited Proposals    

Unsolicited Proposals    

Internal and External Proposals    

Formats of Proposals    

Objectives of Proposals    

Checklist: Evaluating a Proposal   

Exercises    

 

11   Long Reports: Format, Collaboration, and Documentation   

Format    

Transmittal Document    

Title Page    

Abstract    

Table of Contents    

List of Illustrations    

Glossary    

Text    

Visuals    

Pagination    

Collaboration    

Documentation    

Bibliography    

Parenthetical Citations    

Checklist: Evaluating a Long Report    

Exercises    

 

Appendix A: Ten Strategies to Improve Your Style    

Appendix B: Review of Mechanics: Spelling, Punctuation, and Grammar    

Index



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