9780470395004

World Wide Rave : Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

by
  • ISBN13:

    9780470395004

  • ISBN10:

    0470395001

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-03-03
  • Publisher: Wiley

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Summary

A World Wide Rave!What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep.You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Author Biography

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

Table of Contents

A World Wide Rave
Rules of the Rave
Telling Stories
When 7 = 350,000,000
Tapping the Enthusiasm of Million of Fans
The World Wide Rave Empowers You
You Must Ignore the Old Rules of Advertising and PR
We are The World
A Dream Come True
Fear not: You, too, can create a World Wide Rave
Girls fight back!
Get out your mobile phones!
Nobody Cares About Your Products (Except You)
Understand buyer personas to trigger a World Wide Rave
I love a good audit
Stupid cancer: IĂm too young for this!
Forget about your products
Are you a talent fanatic?
How big is your "world"?
A resume? Or an e-book?
What about business-to-business e-book?
How to make your e-book a World Wide Rave
Sex, shaving, and your oral health
E-book your way to fame and fortune
You canĂt do that with the Yellow Pages
When not to have sex (in your e-book)
A local World Wide Rave
People want to do business with people
No Coercion Required
Unscrupulous marketing techniques
Careful: Dodgy "viral marketing" sucks
Ad agencies beware: Your viral campaign may be against the law
Viral marketing is rarely a World Wide Rave
Lose Control
No strings required
A top-ten unsigned band on myspace
The Grateful Dead? Or Led Zeppelin?
A World Wide Rave is not about sales leads
Return on investment is just an excuse
But we canĂt do that!
Sold out, so what!
Online video and the World Wide Rave
LetĂs be honest
Block social media sites at your own peril
Do you trust your employees?
WeĂre talking about people, not technology
IBMĂs social computing guidelines
New York Islanders win big
Do you work for a company that blocks access?
Put Down Roots
When friends trigger as World Wide Rave
Anyone can trigger a World Wide Rave
Thousands of fans; one random youth soccer team
Facebook applications: WhereĂs your widget?
How many cities have you visited?
Are you on Twitter yet?
Social networking and a World Wide Rave
World Wide Rant: When buzz turns negative
US Airways: Coffee, tea, or a credit card application?
Participating in social media
Preventing a World Wide Rant
How to monitor and participate in social media
Create Triggers that Encourage People to Share
Nothing is guaranteed to be a World Wide Rave
Think like a venture capitalist
Triggerstorm: Ideas for triggering a World Wide Rave
Grade your web site
A tool for spreading your ideas
What hairstyle is best for you?
When your product itself is your trigger
Rate your internship experience
Be first and be fast
A worldwide virtual event
An aerospace lecture at the gym
Create a contest, you might trigger a rave
Enter a contest, you might win
Showcase your customers
Point the World to Your (Virtual) Doorstep
You can trigger a World Wide Rave if youĂre invisible
Number 1 search result on Google
Quoted all over the web
Controlling the uncontrollable
Do not read this part of the book
Hire a journalist
When the world come to you
Stop making excuses
Where the hell is Matt?
What do you have to lose?
Quit your job
Your Challenges (A Review)
Index
About the Auhtor
Acknowledgments
David Meerman Scott, live at your event!
Table of Contents provided by Publisher. All Rights Reserved.

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