9780415458894

Worldwide Cases in Marketing Management

by ;
  • ISBN13:

    9780415458894

  • ISBN10:

    0415458897

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 9/16/2014
  • Publisher: Routledge
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Summary

The case study method has been one of the most effective teaching tools in business management education. Worldwide Cases in Marketing Managementis one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book presents a range of case studies from across the globe to: Examine specific local business environments, cultures, populations and management styles Explore key issues for effective marketing decision-making Survey the challenges faced by different countries, both within the EU and further afield This book illuminates the commercial context that has evolved from a number of important political developments in recent years. It will prove engaging reading to all students of marketing and international business.

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