9780324015058

Write to Win : How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports

by
  • ISBN13:

    9780324015058

  • ISBN10:

    0324015054

  • Edition: 1st
  • Format: Paperback
  • Copyright: 3/15/1999
  • Publisher: Cengage Learning
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List Price: $63.95

Summary

Every successful person must make decisions and communicate them to others. How those decisions are presented is often as important as what is being said. This authoritative book shows readers how to master the art of writing dynamic business reports, both simple and specialized. It provides in-depth insights about report characteristics, style and format, organization, primary and secondary resources, illustrations, and much more. In addition, there is an extensive list of selected World Wide Web business data resources.

Table of Contents

I ORIENTATION TO BUSINESS REPORTS 1(102)
Report Characteristics
3(18)
Report Style and Format
21(22)
Planning and Writing the Report
43(28)
Illustrating the Report
71(32)
II SIMPLE REPORTS 103(38)
Writing Routine Reports
105(16)
Writing Nonroutine Reports
121(20)
III CONDUCTING BUSINESS RESEARCH 141(102)
Planning the Research
143(18)
Selecting Data Sources
161(14)
Using Secondary Data Sources
175(20)
Using Primary Data Sources
195(24)
Analyzing Data for Complex Reports
219(24)
IV SPECIALIZED REPORTS 243(98)
Writing Business Research Reports
245(40)
Writing Business Plans
285(32)
Writing Policies, Procedures, and Instructions
317(24)
V PRESENTING REPORTS ORALLY 341(2)
Planning the Presentation
343(18)
Creating and Delivering the Presentation
361(16)
APPENDIXES
A Frequently Observed Writing Lapses (FOWLs)
377(12)
B Selected Business Data Sources from the World Wide Web
389(8)
C Source Acknowledgments for Business Research
397

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