9780205627844

Writing for the Mass Media

by
  • ISBN13:

    9780205627844

  • ISBN10:

    0205627846

  • Edition: 7th
  • Format: Paperback
  • Copyright: 12/15/2008
  • Publisher: Pearson
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Summary

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Copy Sheets. Introductory media writing.

Table of Contents

Prefacep. xi
Sit Down and Write
What is Good Writing?
Getting Ready to Write
Basic Techniques
Writing for the Mass Media
Professionalism
The Changing Media Environment
And Finally . .
Basic Tools of Writing
Grammar
Sentences
Parts of Speech
Common Grammar Problems
Punctuation
Spelling
Computer Aids
Words, Words, Words
Writing With Clarity
Style and the Stylebook
Accuracy
Clarity
Brevity
Journalistic Conventions
Journalistic Style
Stylebooks
The Associated Press Stylebook
Language Sensitivity
Conclusion
Writing in the Media Environment
The News Culture
Elements of News
The Importance of Accuracy
Deadlines
Ethical Behavior
The Reporting Method
Sources of Information
Personal sources
Interviewing
Observation
Stores Sources of Information
Writing by Example
Basic News Writing I
The Inverted Pyramid
The Lead Paragraph
Developing the Story
Using Quotations
Characteristics of News Stories
Transitions
Attribution
Short Sentences, Short Paragraphs
Third Person
An Attitude for Accuracy
Basic News Writing II
Other Story Structures
Types of News Stories
Editing and Rewriting
Writing Feature Stories
Characteristics of Feature Writing
Parts of a Feature Story
The Challenge of Writing
Writing for the Web I
Characteristics of the Web
Writing Characteristics and Techniques
Forms of Writing
Microcontent
Weblogs
A Full Arsenal
Writing for the Web II
Journalism Expanded and Accelerated
Demands of the Audience
Characteristics of Web Writing
Backpack Journalism
Lateral Reporting
Web Packages
Wanted for the Web: Writers and Editors
Writing for Broadcast by Mark Harmon
Broadcast Style
Broadcast Copy Preparation
Television News Story Formats
Television News Story Scripts
Putting Together a Newscast
Conclusion
Writing Advertising Copy
A Love-Hate Relationship
The Field of Advertising
Beginning the Process: Needs and Appeals
The Audience
The Product
The Advertising Situation
Copy Platforms
Writing the Ad
Elements of a Print Ad
Writing Advertising for Broadcast
Web Advertising
Other Media
Conclusion
Writing for Public Relations
The Public Relations Process
An Organization's "Publics"
The Work of the PR Practitioner
Characteristics of the PR Practitioner
Writing News Releases
Video News Releases
Letters
Company Publications
Oral Presentations
Conclusion
The Writer and the Law by Matthew Bunker
The First Amendment
Defamation
The Plaintiff's Case
Affirmative Defenses
Privacy
Copyright and Trademark
Advertising
Broadcast Regulation
Conclusion
Copy-Editing Symbols
Grammar and Diagnostic Exams
Problem Words and Phrases
Advertising Copy Sheets
Glossary
Index
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