This book presents a general method for planning, producing, and assessing communications in a variety of real-life contexts and situations of public policy work. It explains the standards and functions of communication in policy making. It teaches the use of selected public policy communication genres and illustrates their practical use. In includes numerous, varied writing samples. It is a particularly useful writing guide for students preparing for careers in public administration, politics, government, law, public relations, nonprofit organization advocacy, journalism, public health, or any profession engaged in public process or concerned with public affairs.
Catherine F. Smith is Professor Emerita of English at East Carolina University and Adjunct Professor of Public Policy at The University of North Carolina at Chapel Hill.
Table of Contents
Introduction List of Writing Samples Chapter 1. Public Policy Making Case 1: Milk Labeling Case 2: State Budgeting Summary and Preview Reference Further Reading Chapter 2. Communication in the Process Viewpoint 1: Cultural Context Viewpoint 2: Experience Viewpoint 3: Process into Product Viewpoint 4: A General Method of Communicating in a Public Process Two Checklists Example Summary and Preview Further Reading Chapter 3. Definition: Frame the Problem How to Define a Policy Problem Five Examples with Scenarios Summary and Preview References Chapter 4. Evaluation: Analyze and Advise Case: Food Supply Chain Security How to Analyze Policy and Policy Discourse Three Examples Summary and Preview References Further Reading Chapter 5. Legislative History: Know the Record How to Conduct Legislative Research and Write a Legislative History General Tips for Using Government Information Libraries Three Examples Summary and Preview Chapter 6. Position Paper: Know the Arguments How to Argue in a Position Paper Example Outline of the Argument to Expand the Earned Income Tax Credit (EITC) in the United States Summary and Preview Reference Further Reading Chapter 7. Petitions and Proposals: Request Action or Propose Policy How to Petition for Action or Propose Policy on Behalf of a Group Five Examples Summary and Preview References Chapter 8. Briefing Memo or Opinion Statement: Inform Policy Makers How to Inform Policy Makers in a Briefing Memo or Opinion Statement Two Examples Summary and Preview Chapter 9. Testimony: Witness in a Public Hearing How to Deliver Oral Testimony Based on a Written Statement Develop a Testimony in Context Two Examples with Scenarios Summary and Preview References Chapter 10. Written Public Comment: Influence Administration How to Write a Public Comment Four Examples with Scenarios Summary and Preview Conclusion: Continuity and Change Summary and Looking Forward References Appendix: Public Policy Writing for the Web Index