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Writing for Television and Radio,9780534507503

Writing for Television and Radio

by Robert L. Hilliard
Edition:
6th
ISBN13:

9780534507503

ISBN10:
0534507506
Format:
Paperback
Pub. Date:
7/12/1996
Publisher(s):
Wadsworth Publishing
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This is the 6th edition with a publication date of 7/12/1996.
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Summary

Robert L. Hilliard's Writing for Television and Radio is a must for anyone planning to write professionally for television, cable, and radio - and a helpful reference for those already in the field. You'll learn the principles, forms, and latest techniques for writing commercials; news and sports; features and documentaries; talk shows; music, variety, and comedy programs; educational, corporate, and children's programs; and dramas. Hilliard also offers an overview of the mass media and describes the differences among various television, film, and radio formats. He discusses the increasing role of the computer in scriptwriting, ethical considerations and legal responsibilities, and copyright procedures. Many examples of actual scripts and storyboards illustrate sound writing techniques. By practicing the essentials presented here, you'll build a solid foundation for writing virtually any audio or video script.

Table of Contents

Preface xiii(1)
About the Author xiv
1 The Mass Media
1(12)
Demographics
3(1)
The Electronic Media
4(1)
Television and the Mass Audience
4(2)
Radio and the Mass Audience
6(2)
Subject Matter
8(5)
Censorable Material
9(1)
Controversial Material
10(3)
2 Basic Elements of Production
13(24)
Television
14(10)
The Studio
14(1)
The Camera: Movement
15(2)
The Camera: Lenses
17(1)
The Camera: Shots
18(2)
Control Room Techniques and Editing
20
Sound
25
Radio
24(12)
The Microphone
24(4)
Sound Effects
28(3)
Music
31(2)
Sound and Music Techniques and Terms
33(2)
The Studio
35(1)
The Control Room
35(1)
More Radio Terminology
36(1)
Application and Review
36(1)
Television
36(1)
Radio
36(1)
3 Format and Style
37(20)
Format
37(2)
Script
39(7)
Television
40(1)
Film
41(1)
Radio
42(4)
Style
46(6)
Writing for the Ear and Eye
46(2)
Simplicity
48(1)
Grammar
49(1)
Punctuation
50(1)
Abbreviations
50(1)
Gender
50(1)
Accuracy and Research
51(1)
The Computer
52(5)
Word Processing
53(1)
Software Types
54(1)
Software and Formatting
54(1)
Computers and the News
55(1)
Computers in Production
56(1)
Computers in Research
56(1)
4 Commercials and Announcements
57(54)
Advertising Agencies
58(1)
Ethical Considerations
59(2)
Lengths and Placement of Commercials and Announcements
61(4)
The ID
62(1)
The PSA
62(3)
Writing Styles
65(1)
Techniques
66(17)
Audience Analysis
67(1)
Familiarization with the Product
68(1)
Appeals
68(8)
Organization of the Commercial or Announcement
76(7)
The Television Storyboard
83(3)
Formats
86(22)
The Straight Sell
86(4)
The Testimonial
90(3)
Humor
93(2)
Music
95(1)
The Dramatization
96(7)
Format Combinations
103(5)
Special Considerations
108(1)
Application and Review
109(2)
5 News and Sports
111(66)
News
111(56)
Sources of News
111(2)
Style
113(6)
Technique
119(2)
Objectivity
121(2)
Accuracy
123(1)
Personality
123(1)
Organization
124(5)
Format
129(23)
Approach
152(8)
Radio: Audio
160(1)
Television: Visuals
161(1)
Rewriting
161(2)
Special Considerations
163(1)
Legal Considerations
164(3)
Sports
167(9)
Types of Sports Programs
167(1)
Organization
168(2)
The Live Contest
170(6)
Application and Review
176(1)
6 Features and Documentaries
177(60)
Writing Techniques
179(15)
Form
179(1)
Approach
180(1)
Process
181(1)
Technique
182(1)
The Feature: Application
182(12)
Documentaries
194(7)
Types
194(1)
Point of View (POV)
195(5)
Structure
200(1)
Biographies
201(12)
Minidocumentaries
213(14)
Beyond the Script
227(6)
Special Considerations
233(3)
Application and Review
236(1)
7 Interviews and Talk Programs
237(38)
The Interview
238(17)
Types
238(1)
Preparation
239(6)
Research
245(1)
Format
246(6)
Structure
252(2)
Technique
254(1)
Production Considerations
254(1)
Format Tips
255(3)
The Entertainment Interview
255(1)
The News Interview
255(3)
Discussion Programs
258(7)
Approach
259(1)
Types
259(6)
Speeches
265(1)
Special Considerations
266(8)
Women's Programs
267(3)
Ethnic Programs
270(4)
Application and Review
274(1)
8 Music, Variety, and Comedy
275(25)
Music: Radio
276(9)
Format Types
278(1)
Theme
278(3)
Organization and Technique
281(4)
Music: Television
285(6)
Variety and Comedy
291(9)
Program Types
291(1)
Approach and Organization
292(1)
Comedy
293(7)
Application and Review
300(1)
9 Corporate, Educational, and Children's Programs
300(83)
Corporate Programs Procedure
303(4)
Objectives
303(2)
Treatment or Outline
305(1)
Research
305(1)
Production
306(1)
Evaluation
306(1)
Writing Techniques
307(3)
Application: Video--Internal Training
310(1)
Application: Slides and Audio--Internal Training
310(15)
Application: Video and Film--External Professional
325(6)
Application: Video--Training and Information Series
331(18)
Application: Video--External Information and Public Relations
349(13)
Application: Audio--External Information and Public Relations
362(9)
Formal Education Programs
371(6)
Approach
371(2)
Techniques
373(4)
Children's Programs
377(5)
Approach
377(1)
Format
378(1)
Writing Techniques
378(1)
The Manuscript
379(3)
Application and Review
382(1)
10 The Play
383(66)
Sources
385(2)
Structure
387(1)
Concepts of Playwriting
388(9)
Unity
389(1)
Plot
390(2)
Character
392(2)
Dialogue
394(1)
Exposition
395(1)
Preparation
396(1)
Setting
396(1)
Developing the Script
397(19)
The Treatment, Scenario, or Outline
397(2)
The Script: Analysis
399(17)
Play Analysis
416(17)
The Filmed Play
416(1)
The Taped Play
417(16)
Special Play Forms
433(12)
The Soap Opera
433(2)
The Miniseries
435(1)
The Sitcom
436(1)
The Cartoon
437(1)
Reality Programs
437(8)
Special Considerations
445(2)
The Children's Program
445(1)
Women
446(1)
Racial and Ethnic Stereotyping
446(1)
Problems and Potentials
447(2)
11 Professional Opportunities
449(22)
Playwriting
453(3)
Commercials and Copywriting
456(2)
News
458(4)
Corporate Media
462(1)
The Proposal
463(1)
Program Pitch
464(2)
Copyright
466(1)
College Preparation
467(4)
Glossary of Terms and Abbreviations 471(8)
Selected Readings 479(4)
Index 483


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