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Writing for Television, Radio, and New Media,9780495050650
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Writing for Television, Radio, and New Media

by
Edition:
9th
ISBN13:

9780495050650

ISBN10:
0495050652
Format:
Paperback
Pub. Date:
7/9/2007
Publisher(s):
Wadsworth Publishing
List Price: $205.33

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This is the 9th edition with a publication date of 7/9/2007.
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Summary

You can trust Hilliard's WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet, including writing for a variety of formats such as interviews, sports, advertisements, scripts, and news. Hilliard's vast coverage of content, excellent organization, attention to form, and good examples ensure that you will be well-trained for a career in WRITING FOR TELEVISION, RADIO, AND NEW MEDIA.

Table of Contents

Prefacep. xiv
About the Authorp. xvii
The Mass Mediap. 1
Demographicsp. 4
The Electronic Mediap. 5
Television and the Mass Audiencep. 7
Radio and the Mass Audiencep. 8
The Internet Audiencep. 11
Subject Matterp. 13
Censorable Materialp. 13
Controversial Materialp. 15
Basic Elements of Productionp. 20
Televisionp. 21
The Studiop. 21
The Camera: Movementp. 22
The Camera: Lensesp. 25
The Camera: Shotsp. 25
Control Room Techniques and Editingp. 28
Soundp. 33
Radiop. 33
The Microphonep. 34
Sound Effectsp. 36
Musicp. 39
Sound and Music Techniques and Termsp. 42
The Studiop. 44
The Control Roomp. 44
More Radio Terminologyp. 45
Internet Interactive Techniquep. 46
Approachp. 46
Processp. 47
Techniquep. 48
Application and Reviewp. 49
Televisionp. 49
Radiop. 49
Internetp. 49
Format and Stylep. 50
Scriptp. 52
Televisionp. 52
Filmp. 53
Radiop. 54
Script Guidelinesp. 55
Stylep. 58
Writing for the Ear and Eyep. 58
Simplicityp. 60
Grammarp. 61
Punctuationp. 62
Abbreviationsp. 62
Genderp. 62
Accuracy and Researchp. 63
The Computerp. 64
Software Typesp. 65
Computers and the Screenplayp. 66
Computers and the Newsp. 67
Computers in Productionp. 67
Internet Format and Stylep. 68
Commercials and Announcementsp. 70
Ethical Considerationsp. 72
Lengths and Placement of Commercials and Announcementsp. 73
The IDp. 74
The PSAp. 75
Writing Stylesp. 78
Techniquesp. 79
Audience Analysisp. 80
Familiarization with the Productp. 81
Appealsp. 81
Organization of the Commercial or Announcementp. 89
The Television Storyboardp. 96
Formatsp. 101
The Straight Sellp. 101
The Testimonialp. 104
Humorp. 106
Musicp. 110
The Dramatizationp. 113
Format Combinationsp. 117
Internet Considerationsp. 125
Special Considerationsp. 126
Application and Reviewp. 127
News and Sportsp. 128
Newsp. 128
Sources of Newsp. 128
Stylep. 130
Techniquep. 136
Objectivityp. 138
Accuracyp. 140
Personalityp. 140
Formatp. 141
Approachp. 154
Radio: Audiop. 162
Television: Visualsp. 162
Rewritingp. 163
Internet Newswritingp. 164
Gatekeeping and Alternative Viewsp. 173
Special Considerationsp. 176
Legal Considerationsp. 177
Sportsp. 179
Internet Sportsp. 180
Types of Sports Programsp. 181
Organizationp. 181
The News and Feature Programp. 181
Commentary and Newsp. 184
The Live Contestp. 186
Application and Reviewp. 192
Features, Documentaries, and Reality Programsp. 194
Writing Techniquesp. 214
Formp. 214
Approachp. 215
Processp. 215
Techniquep. 216
The Feature: Applicationp. 217
Documentariesp. 229
Typesp. 229
Point of View (POV)p. 230
Structurep. 235
Biographiesp. 237
Minidocumentariesp. 245
Special Considerationsp. 250
Reality Programsp. 252
Writing Techniquep. 253
Application and Reviewp. 265
Interview and Talk Programsp. 266
The Interviewp. 267
Typesp. 267
Preparationp. 268
Researchp. 273
Formatp. 274
Structurep. 279
Techniquep. 280
Format Tipsp. 281
The Entertainment Interviewp. 281
The News Interviewp. 281
The Internetp. 284
Discussion Programsp. 286
Approachp. 286
Typesp. 287
Speechesp. 292
Special Considerationsp. 294
Women's Programsp. 294
Ethnic Programsp. 297
Application and Reviewp. 301
Music, Variety, and Comedyp. 302
Music: Radiop. 303
Format Typesp. 304
Themep. 306
Organization and Techniquep. 309
Music Videosp. 314
Music on the Internetp. 321
Variety and Comedyp. 322
Program Typesp. 323
Approach and Organizationp. 324
Comedyp. 324
Application and Reviewp. 326
Corporate, Educational, and Children's Programsp. 327
Corporate Programs Procedurep. 329
Objectivesp. 329
Treatment or Outlinep. 331
Researchp. 332
Productionp. 332
Evaluationp. 332
Writing Techniquesp. 333
Application: Video-Internal Trainingp. 336
Application: Power-point and Audio-Internal Trainingp. 344
Application: Video and Film-External Professionalp. 350
Application: Video-External Information and Public Relationsp. 357
The Internetp. 367
Formal Education Programsp. 375
Approachp. 375
Techniquesp. 376
Children's Programsp. 381
Approachp. 381
Formatp. 381
Writing Techniquesp. 382
The Manuscriptp. 382
Application and Reviewp. 386
The Playp. 387
Sourcesp. 389
Structurep. 391
Concepts of Playwritingp. 393
Unityp. 393
Plotp. 394
Characterp. 396
Dialoguep. 397
Expositionp. 399
Preparationp. 399
Settingp. 400
Developing the Scriptp. 401
The Treatment, Scenario, or Outlinep. 401
High Conceptp. 403
Play Analysisp. 403
The Filmed Playp. 403
The Taped Playp. 412
Special Play Formsp. 427
The Premium Playp. 427
The Soap Operap. 431
The Miniseriesp. 432
The Sitcomp. 434
The Cartoonp. 434
Special Considerationsp. 435
The Children's Programp. 435
Womenp. 435
Racial and Ethnic Stereotypingp. 436
Internet Considerationsp. 437
Problems and Potentialsp. 442
Application and Reviewp. 443
Professional Opportunitiesp. 444
Playwritingp. 449
Commercials and Copywritingp. 451
Newsp. 453
Corporate Mediap. 456
The Internetp. 458
The Proposalp. 459
Program Pitchp. 460
Copyrightp. 462
College Preparationp. 463
Glossaryp. 465
Indexp. 479
Table of Contents provided by Ingram. All Rights Reserved.


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