Writing for Television, Radio, and New Media

by Hilliard, Robert L.

• ISBN13: 9780495050650
• ISBN10: 0495050652
• Edition: 9th
• Format: Paperback
• Copyright: 2007-07-09
• Publisher: Wadsworth Publishing

Summary

You can trust Hilliard's WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet, including writing for a variety of formats such as interviews, sports, advertisements, scripts, and news. Hilliard's vast coverage of content, excellent organization, attention to form, and good examples ensure that you will be well-trained for a career in WRITING FOR TELEVISION, RADIO, AND NEW MEDIA.

Table of Contents

Preface	p. xiv
About the Author	p. xvii
The Mass Media	p. 1
Demographics	p. 4
The Electronic Media	p. 5
Television and the Mass Audience	p. 7
Radio and the Mass Audience	p. 8
The Internet Audience	p. 11
Subject Matter	p. 13
Censorable Material	p. 13
Controversial Material	p. 15
Basic Elements of Production	p. 20
Television	p. 21
The Studio	p. 21
The Camera: Movement	p. 22
The Camera: Lenses	p. 25
The Camera: Shots	p. 25
Control Room Techniques and Editing	p. 28
Sound	p. 33
Radio	p. 33
The Microphone	p. 34
Sound Effects	p. 36
Music	p. 39
Sound and Music Techniques and Terms	p. 42
The Studio	p. 44
The Control Room	p. 44
More Radio Terminology	p. 45
Internet Interactive Technique	p. 46
Approach	p. 46
Process	p. 47
Technique	p. 48
Application and Review	p. 49
Television	p. 49
Radio	p. 49
Internet	p. 49
Format and Style	p. 50
Script	p. 52
Television	p. 52
Film	p. 53
Radio	p. 54
Script Guidelines	p. 55
Style	p. 58
Writing for the Ear and Eye	p. 58
Simplicity	p. 60
Grammar	p. 61
Punctuation	p. 62
Abbreviations	p. 62
Gender	p. 62
Accuracy and Research	p. 63
The Computer	p. 64
Software Types	p. 65
Computers and the Screenplay	p. 66
Computers and the News	p. 67
Computers in Production	p. 67
Internet Format and Style	p. 68
Commercials and Announcements	p. 70
Ethical Considerations	p. 72
Lengths and Placement of Commercials and Announcements	p. 73
The ID	p. 74
The PSA	p. 75
Writing Styles	p. 78
Techniques	p. 79
Audience Analysis	p. 80
Familiarization with the Product	p. 81
Appeals	p. 81
Organization of the Commercial or Announcement	p. 89
The Television Storyboard	p. 96
Formats	p. 101
The Straight Sell	p. 101
The Testimonial	p. 104
Humor	p. 106
Music	p. 110
The Dramatization	p. 113
Format Combinations	p. 117
Internet Considerations	p. 125
Special Considerations	p. 126
Application and Review	p. 127
News and Sports	p. 128
News	p. 128
Sources of News	p. 128
Style	p. 130
Technique	p. 136
Objectivity	p. 138
Accuracy	p. 140
Personality	p. 140
Format	p. 141
Approach	p. 154
Radio: Audio	p. 162
Television: Visuals	p. 162
Rewriting	p. 163
Internet Newswriting	p. 164
Gatekeeping and Alternative Views	p. 173
Special Considerations	p. 176
Legal Considerations	p. 177
Sports	p. 179
Internet Sports	p. 180
Types of Sports Programs	p. 181
Organization	p. 181
The News and Feature Program	p. 181
Commentary and News	p. 184
The Live Contest	p. 186
Application and Review	p. 192
Features, Documentaries, and Reality Programs	p. 194
Writing Techniques	p. 214
Form	p. 214
Approach	p. 215
Process	p. 215
Technique	p. 216
The Feature: Application	p. 217
Documentaries	p. 229
Types	p. 229
Point of View (POV)	p. 230
Structure	p. 235
Biographies	p. 237
Minidocumentaries	p. 245
Special Considerations	p. 250
Reality Programs	p. 252
Writing Technique	p. 253
Application and Review	p. 265
Interview and Talk Programs	p. 266
The Interview	p. 267
Types	p. 267
Preparation	p. 268
Research	p. 273
Format	p. 274
Structure	p. 279
Technique	p. 280
Format Tips	p. 281
The Entertainment Interview	p. 281
The News Interview	p. 281
The Internet	p. 284
Discussion Programs	p. 286
Approach	p. 286
Types	p. 287
Speeches	p. 292
Special Considerations	p. 294
Women's Programs	p. 294
Ethnic Programs	p. 297
Application and Review	p. 301
Music, Variety, and Comedy	p. 302
Music: Radio	p. 303
Format Types	p. 304
Theme	p. 306
Organization and Technique	p. 309
Music Videos	p. 314
Music on the Internet	p. 321
Variety and Comedy	p. 322
Program Types	p. 323
Approach and Organization	p. 324
Comedy	p. 324
Application and Review	p. 326
Corporate, Educational, and Children's Programs	p. 327
Corporate Programs Procedure	p. 329
Objectives	p. 329
Treatment or Outline	p. 331
Research	p. 332
Production	p. 332
Evaluation	p. 332
Writing Techniques	p. 333
Application: Video-Internal Training	p. 336
Application: Power-point and Audio-Internal Training	p. 344
Application: Video and Film-External Professional	p. 350
Application: Video-External Information and Public Relations	p. 357
The Internet	p. 367
Formal Education Programs	p. 375
Approach	p. 375
Techniques	p. 376
Children's Programs	p. 381
Approach	p. 381
Format	p. 381
Writing Techniques	p. 382
The Manuscript	p. 382
Application and Review	p. 386
The Play	p. 387
Sources	p. 389
Structure	p. 391
Concepts of Playwriting	p. 393
Unity	p. 393
Plot	p. 394
Character	p. 396
Dialogue	p. 397
Exposition	p. 399
Preparation	p. 399
Setting	p. 400
Developing the Script	p. 401
The Treatment, Scenario, or Outline	p. 401
High Concept	p. 403
Play Analysis	p. 403
The Filmed Play	p. 403
The Taped Play	p. 412
Special Play Forms	p. 427
The Premium Play	p. 427
The Soap Opera	p. 431
The Miniseries	p. 432
The Sitcom	p. 434
The Cartoon	p. 434
Special Considerations	p. 435
The Children's Program	p. 435
Women	p. 435
Racial and Ethnic Stereotyping	p. 436
Internet Considerations	p. 437
Problems and Potentials	p. 442
Application and Review	p. 443
Professional Opportunities	p. 444
Playwriting	p. 449
Commercials and Copywriting	p. 451
News	p. 453
Corporate Media	p. 456
The Internet	p. 458
The Proposal	p. 459
Program Pitch	p. 460
Copyright	p. 462
College Preparation	p. 463
Glossary	p. 465
Index	p. 479
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