Writing for Television, Radio, and New Media (with InfoTrac)

by Hilliard, Robert L.

• ISBN13: 9780534564179
• ISBN10: 0534564178
• Edition: 8th
• Format: Paperback
• Copyright: 2003-05-02
• Publisher: Wadsworth Publishing

Summary

WRITING FOR TELEVISION, RADIO, AND NEW MEDIA covers the principles, techniques, and approaches of writing for television, radio, andthe Internet. This text includes unique coverage of writing for a variety of formats, including interviews, sports, advertisements,scripts and news. The consistent strengths of WRITING FOR TELEVISION, RADIO, AND NEW MEDIA have been its vast coverage of content,excellent organization, attention to form, and good examples.

Table of Contents

Preface	xiv
About the Author	xvi
The Mass Media	1	(16)
Demographics	3	(1)
The Electronic Media	4	(1)
Television and the Mass Audience	5	(2)
Radio and the Mass Audience	7	(1)
The Internet Audience	8	(3)
Subject Matter	11	(6)
Censorable Material	12	(1)
Controversial Material	13	(4)
Basic Elements of Production	17	(28)
Television	18	(11)
The Studio	18	(1)
The Camera: Movement	19	(2)
The Camera: Lenses	21	(1)
The Camera: Shots	22	(2)
Control Room Techniques and Editing	24	(5)
Sound	29	(1)
Radio	29	(12)
The Microphone	30	(2)
Sound Effects	32	(4)
Music	36	(2)
Sound and Music Techniques and Terms	38	(2)
The Studio	40	(1)
The Control Room	40	(1)
More Radio Terminology	40	(1)
Internet Interactive Technique	41	(3)
Approach	41	(1)
Process	42	(1)
Technique	43	(1)
Application and Review	44	(1)
Television	44	(1)
Radio	44	(1)
Format and Style	45	(21)
Script	47	(4)
Television	47	(2)
Film	49	(1)
Radio	50	(1)
Script Guidelines	51	(4)
Style	55	(5)
Writing for the Ear and Eye	55	(1)
Simplicity	56	(1)
Grammar	57	(1)
Punctuation	58	(1)
Abbreviations	58	(1)
Gender	58	(1)
Accuracy and Research	59	(1)
The Computer	60	(4)
Software Types	61	(1)
Computers and the Screenplay	62	(1)
Computers and the News	63	(1)
Computers in Production	63	(1)
Internet Format and Style	64	(2)
Commercials and Announcements	66	(54)
Ethical Considerations	68	(1)
Lengths and Placement of Commercials and Announcements	69	(5)
The ID	70	(1)
The PSA	71	(3)
Writing Styles	74	(1)
Techniques	75	(15)
Audience Analysis	76	(1)
Familiarization with the Product	76	(1)
Appeals	77	(8)
Organization of the Commercial or Announcement	85	(5)
The Television Storyboard	90	(4)
Formats	94	(22)
The Straight Sell	94	(3)
The Testimonial	97	(2)
Humor	99	(2)
Music	101	(2)
The Dramatization	103	(6)
Format Combinations	109	(7)
Internet Considerations	116	(2)
Special Considerations	118	(1)
Application and Review	118	(2)
News and Sports	120	(61)
News	120	(50)
Sources of News	120	(2)
Style	122	(6)
Technique	128	(2)
Objectivity	130	(2)
Accuracy	132	(1)
Personality	133	(1)
Format	133	(13)
Approach	146	(7)
Radio: Audio	153	(1)
Television: Visuals	153	(1)
Rewriting	154	(2)
Internet Newswriting	156	(8)
Gatekeeping and Alternative Views	164	(3)
Special Considerations	167	(1)
Legal Considerations	168	(2)
Sports	170	(9)
Internet Sports	170	(1)
Types of Sports Programs	171	(1)
Organization	171	(3)
The Live Contest	174	(5)
Application and Review	179	(2)
Features and Documentaries	181	(42)
Writing Techniques	184	(14)
Form	184	(1)
Approach	185	(1)
Process	185	(1)
Technique	186	(1)
The Feature: Application	187	(11)
Documentaries	198	(6)
Types	198	(1)
Point of View (POV)	198	(5)
Structure	203	(1)
Biographies	204	(11)
Minidocumentaries	215	(4)
Special Considerations	219	(3)
Application and Review	222	(1)
Interview and Talk Programs	223	(33)
The Interview	224	(13)
Types	224	(1)
Preparation	225	(4)
Research	229	(1)
Format	230	(5)
Structure	235	(2)
Technique	237	(1)
Format Tips	237	(3)
The Entertainment Interview	237	(1)
The News Interview	238	(2)
Discussion Programs	240	(6)
Approach	240	(2)
Types	242	(4)
Speeches	246	(2)
Special Considerations	248	(7)
Women's Programs	248	(3)
Ethnic Programs	251	(4)
Application and Review	255	(1)
Music, Variety, and Comedy	256	(22)
Music: Radio	257	(9)
Format Types	258	(1)
Theme	259	(3)
Organization and Technique	262	(4)
Music: Television	266	(6)
Music on the Internet	272	(1)
Variety and Comedy	273	(4)
Program Types	273	(1)
Approach and Organization	274	(1)
Comedy	275	(2)
Application and Review	277	(1)
Corporate, Educational, and Children's Programs	278	(67)
Corporate Programs Procedure	280	(4)
Objectives	280	(2)
Treatment or Outline	282	(1)
Research	282	(1)
Production	283	(1)
Evaluation	283	(1)
Writing Techniques	284	(3)
Application: Video---Internal Training	287	(8)
Application: Slides and Audio---Internal Training	295	(6)
Application: Video and Film---External Professional	301	(6)
Application: Video---Training and Information Series	307	(8)
Application: Video---External Information and Public Relations	315	(10)
The Internet	325	(8)
Formal Education Programs	333	(6)
Approach	333	(1)
Techniques	334	(5)
Children's Programs	339	(5)
Approach	339	(1)
Format	339	(1)
Writing Techniques	340	(1)
The Manuscript	340	(4)
Application and Review	344	(1)
The Play	345	(61)
Sources	346	(2)
Structure	348	(2)
Concepts of Playwriting	350	(9)
Unity	351	(1)
Plot	352	(2)
Character	354	(2)
Dialogue	356	(1)
Exposition	357	(1)
Preparation	357	(1)
Setting	358	(1)
Developing the Script	359	(2)
The Treatment, Scenario, or Outline	359	(2)
Play Analysis	361	(22)
The Filmed Play	361	(9)
The Taped Play	370	(13)
Special Play Forms	383	(13)
The Soap Opera	383	(2)
The Miniseries	385	(2)
The Sitcom	387	(1)
The Cartoon	387	(1)
Reality Programs	388	(8)
Special Considerations	396	(2)
The Children's Program	396	(1)
Women	396	(1)
Racial and Ethnic Stereotyping	397	(1)
Internet Considerations	398	(7)
Problems and Potentials	405	(1)
Professional Opportunities	406	(21)
Playwriting	410	(3)
Commercials and Copywriting	413	(2)
News	415	(3)
Corporate Media	418	(2)
The Internet	420	(2)
The Proposal	422	(1)
Program Pitch	423	(1)
Copyright	424	(1)
College Preparation	425	(2)
Glossary	427	(9)
Selected Readings	436	(4)
Index	440