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Writing for Television, Radio, and New Media (with InfoTrac),9780534564179
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Writing for Television, Radio, and New Media (with InfoTrac)

by
Edition:
8th
ISBN13:

9780534564179

ISBN10:
0534564178
Format:
Paperback
Pub. Date:
5/2/2003
Publisher(s):
Wadsworth Publishing
List Price: $126.00

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This is the 8th edition with a publication date of 5/2/2003.
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Summary

WRITING FOR TELEVISION, RADIO, AND NEW MEDIA covers the principles, techniques, and approaches of writing for television, radio, andthe Internet. This text includes unique coverage of writing for a variety of formats, including interviews, sports, advertisements,scripts and news. The consistent strengths of WRITING FOR TELEVISION, RADIO, AND NEW MEDIA have been its vast coverage of content,excellent organization, attention to form, and good examples.

Table of Contents

Preface xiv
About the Author xvi
The Mass Media
1(16)
Demographics
3(1)
The Electronic Media
4(1)
Television and the Mass Audience
5(2)
Radio and the Mass Audience
7(1)
The Internet Audience
8(3)
Subject Matter
11(6)
Censorable Material
12(1)
Controversial Material
13(4)
Basic Elements of Production
17(28)
Television
18(11)
The Studio
18(1)
The Camera: Movement
19(2)
The Camera: Lenses
21(1)
The Camera: Shots
22(2)
Control Room Techniques and Editing
24(5)
Sound
29(1)
Radio
29(12)
The Microphone
30(2)
Sound Effects
32(4)
Music
36(2)
Sound and Music Techniques and Terms
38(2)
The Studio
40(1)
The Control Room
40(1)
More Radio Terminology
40(1)
Internet Interactive Technique
41(3)
Approach
41(1)
Process
42(1)
Technique
43(1)
Application and Review
44(1)
Television
44(1)
Radio
44(1)
Format and Style
45(21)
Script
47(4)
Television
47(2)
Film
49(1)
Radio
50(1)
Script Guidelines
51(4)
Style
55(5)
Writing for the Ear and Eye
55(1)
Simplicity
56(1)
Grammar
57(1)
Punctuation
58(1)
Abbreviations
58(1)
Gender
58(1)
Accuracy and Research
59(1)
The Computer
60(4)
Software Types
61(1)
Computers and the Screenplay
62(1)
Computers and the News
63(1)
Computers in Production
63(1)
Internet Format and Style
64(2)
Commercials and Announcements
66(54)
Ethical Considerations
68(1)
Lengths and Placement of Commercials and Announcements
69(5)
The ID
70(1)
The PSA
71(3)
Writing Styles
74(1)
Techniques
75(15)
Audience Analysis
76(1)
Familiarization with the Product
76(1)
Appeals
77(8)
Organization of the Commercial or Announcement
85(5)
The Television Storyboard
90(4)
Formats
94(22)
The Straight Sell
94(3)
The Testimonial
97(2)
Humor
99(2)
Music
101(2)
The Dramatization
103(6)
Format Combinations
109(7)
Internet Considerations
116(2)
Special Considerations
118(1)
Application and Review
118(2)
News and Sports
120(61)
News
120(50)
Sources of News
120(2)
Style
122(6)
Technique
128(2)
Objectivity
130(2)
Accuracy
132(1)
Personality
133(1)
Format
133(13)
Approach
146(7)
Radio: Audio
153(1)
Television: Visuals
153(1)
Rewriting
154(2)
Internet Newswriting
156(8)
Gatekeeping and Alternative Views
164(3)
Special Considerations
167(1)
Legal Considerations
168(2)
Sports
170(9)
Internet Sports
170(1)
Types of Sports Programs
171(1)
Organization
171(3)
The Live Contest
174(5)
Application and Review
179(2)
Features and Documentaries
181(42)
Writing Techniques
184(14)
Form
184(1)
Approach
185(1)
Process
185(1)
Technique
186(1)
The Feature: Application
187(11)
Documentaries
198(6)
Types
198(1)
Point of View (POV)
198(5)
Structure
203(1)
Biographies
204(11)
Minidocumentaries
215(4)
Special Considerations
219(3)
Application and Review
222(1)
Interview and Talk Programs
223(33)
The Interview
224(13)
Types
224(1)
Preparation
225(4)
Research
229(1)
Format
230(5)
Structure
235(2)
Technique
237(1)
Format Tips
237(3)
The Entertainment Interview
237(1)
The News Interview
238(2)
Discussion Programs
240(6)
Approach
240(2)
Types
242(4)
Speeches
246(2)
Special Considerations
248(7)
Women's Programs
248(3)
Ethnic Programs
251(4)
Application and Review
255(1)
Music, Variety, and Comedy
256(22)
Music: Radio
257(9)
Format Types
258(1)
Theme
259(3)
Organization and Technique
262(4)
Music: Television
266(6)
Music on the Internet
272(1)
Variety and Comedy
273(4)
Program Types
273(1)
Approach and Organization
274(1)
Comedy
275(2)
Application and Review
277(1)
Corporate, Educational, and Children's Programs
278(67)
Corporate Programs Procedure
280(4)
Objectives
280(2)
Treatment or Outline
282(1)
Research
282(1)
Production
283(1)
Evaluation
283(1)
Writing Techniques
284(3)
Application: Video---Internal Training
287(8)
Application: Slides and Audio---Internal Training
295(6)
Application: Video and Film---External Professional
301(6)
Application: Video---Training and Information Series
307(8)
Application: Video---External Information and Public Relations
315(10)
The Internet
325(8)
Formal Education Programs
333(6)
Approach
333(1)
Techniques
334(5)
Children's Programs
339(5)
Approach
339(1)
Format
339(1)
Writing Techniques
340(1)
The Manuscript
340(4)
Application and Review
344(1)
The Play
345(61)
Sources
346(2)
Structure
348(2)
Concepts of Playwriting
350(9)
Unity
351(1)
Plot
352(2)
Character
354(2)
Dialogue
356(1)
Exposition
357(1)
Preparation
357(1)
Setting
358(1)
Developing the Script
359(2)
The Treatment, Scenario, or Outline
359(2)
Play Analysis
361(22)
The Filmed Play
361(9)
The Taped Play
370(13)
Special Play Forms
383(13)
The Soap Opera
383(2)
The Miniseries
385(2)
The Sitcom
387(1)
The Cartoon
387(1)
Reality Programs
388(8)
Special Considerations
396(2)
The Children's Program
396(1)
Women
396(1)
Racial and Ethnic Stereotyping
397(1)
Internet Considerations
398(7)
Problems and Potentials
405(1)
Professional Opportunities
406(21)
Playwriting
410(3)
Commercials and Copywriting
413(2)
News
415(3)
Corporate Media
418(2)
The Internet
420(2)
The Proposal
422(1)
Program Pitch
423(1)
Copyright
424(1)
College Preparation
425(2)
Glossary 427(9)
Selected Readings 436(4)
Index 440


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