9780060956431

Writing That Works

by
  • ISBN13:

    9780060956431

  • ISBN10:

    0060956437

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2010-02-22
  • Publisher: HarperCollins Publications

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to include all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

-Presentations that move ideas and action

-Memos and letters that get things done

-Plans and reports that make things happen

-Fund-raising and sales letters that produce results

-Resumes and letters that lead to interviews

-Speeches that make a point

‘’Clear, concise communications that make the right point will launch your career or business to new heights.’’- Robert Seelert, Chairman, Saatchi & Saatchi PLC

‘’In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... ‘’- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

‘’Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications...‘’- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

Table of Contents

Preface: Why a Third Edition? xi
Writing That Works
1(6)
Don't Mumble---and Other Principles of Effective Writing
7(29)
``I Love My Computer''
36(9)
E-mail---the Great Mailbox in the Sky
45(18)
Memos and Letters That Get Things Done
63(27)
Writing for an Audience: Presentations and Speeches
90(21)
Plans and Reports That Make Things Happen
111(14)
Recommendations and Proposals That Sell Ideas
125(11)
Asking for Money: Sales and Fund-Raising Letters
136(14)
Coping with Political Correctness
150(6)
Writing a Resume---and Getting an Interview
156(21)
Editing Yourself
177(6)
Making It Easy to Read
183(8)
Other Books That Will Help You Write Better 191

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Customer Reviews

A Communications Handbook for Managers May 11, 2011
by
This edition includes excellent tips on writing and controlling e-mail, it covers all the areas important to the younger generation, resumes, letters etc... I keep this textbook on my desk as a reference guide and highly recommend this text to anyone in business communications. I received this used textbook in a great condition. There is no highlighting throughout the book and the cover and pages are in really good condition. It looks brand new. The seller was also very helpful and responded to my emails very quickly.
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Writing That Works: 5 out of 5 stars based on 1 user reviews.

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