The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Writing That Worksis unique among business and professional writing textbooks. The book's advice on the writing process, abundant workplace samples, guidance on working to deadline, and practical assignments all draw on the author team's real-world and academic experiences. Honed by the suggestions and contributions of more than a hundred teachers and writers over nine editions,Writing That Worksis an invaluable resource for both students and practitioners of business and professional communication. Streamlined for ease of use, packed with fresh examples and assignments, and now available for course management systems,Writing That Worksworks better than ever before.
WALTER E. OLIU until recently served as chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission. He is a communications consultant in the Washington, D.C. area and has taught at Miami University of Ohio, Slippery Rock State University, and Montgomery College.
CHARLES T. BRUSAW worked for twenty years as a technical writer for the NCR Corporation and has also worked in advertising, public relations, and curriculum development. He has served as a business-writing consultant for corporations worldwide and has taught at both NCR Corporation's Management College and Sinclair Community College.
GERALD J. ALRED is professor of English at the University of Wisconsin – Milwaukee, where he teaches courses in professional writing and directs the Graduate Certificate Program in International Technical Communication. He received the 2004 Jay R. Gould Award for Excellence in Teaching Technical Comunication from the Society for Technical Communication. He is also the associate editor of Journal of Business Communication.
For Bedford/St. Martin's, all three are coauthors of The Business Writer's Handbook (2006); Handbook of Technical Writing (2006); The Business Writer's Companion (2005); and The Technical Writer's Companion (2002).
Table of Contents
PART I. THE WRITING PROCESS 1. Getting Ready *At a Glance: The Writing Process Writing Systematically: An Introduction and Case Study *Voices from the Workplace Writing for Results Summary: Getting Started
2. Organizing Your Information *At a Glance: Organization Voices from the Workplace Outlining Essential Organizing Patterns Summary: Organizing Your Information
3. Writing the Draft *At a Glance: Drafting *Voices from the Workplace Time-Management Tactics Keeping Your Audience in Mind Development Strategies Writing an Opening Writing a Closing Case Study: Drafting the Lifemaker Brochure Summary: Writing the Draft
4. Revising the Draft *At a Glance: Revision *Voices from the Workplace Content and Organization Coherence Emphasis Point of View Language Proofreading Physical Appearance Case Study: Revising the Lifemaker Brochure Summary: Revising the Draft
PART II. ESSENTIAL SKILLS: COLLABORATION, RESEARCH, AND DESIGN 5. Collaborative Writing *At a Glance: Collaboration *Voices from the Workplace Advantages and Disadvantages of Collaborative Writing Functions of the Collaborative Writing Team The Role of Conflict in Collaborative Writing Leading a Collaborative Writing Team Collaborating with Other Departments Summary: Collaborative Writing
6. Researching Your Subject *At a Glance: Research Voices from the Workplace Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires Conducting Secondary Research: The Library and Internet Evaluating, Recording, and Acknowledging Sources Documenting Sources Summary: Research
7. Designing Effective Documents and Visuals *At a Glance: Design *Voices from the Workplace Designing Documents Creating Visuals Summary: Designing Effective Documents and Visuals
PART III. WRITING AT WORK: FROM PRINCIPLE TO PRACTICE 8. Understanding the Principles of Business Communication *At a Glance: Communication Principles *Voices from the Workplace Selecting the Appropriate Medium and Form Writing and Formatting Letters Writing and Formatting Memos Sending E-Mail and Instant Messages: Protocol and Strategies *Instant Messaging in the Workplace Writing International Correspondence Summary: Understanding the Principles of Business Correspondence
9. Writing Business Correspondence *At a Glance: Routine, Positive, and Negative Messages *Voices from the Workplace Routine and Positive Messages Sensitive and Negative Messages Summary: Writing Business Correspondence
10. Writing Informal Reports *At a Glance: Informal Reports *Voices from the Workplace Planning and Writing Informal Reports Types of Informal Reports Summary: Writing Informal Reports
11. Writing Formal Reports *At a Glance: Formal Reports Voices from the Workplace Transmittal Letter or Memo Body Back Matter Summary: Writing Formal Reports
*12. Writing Instructions *At a Glance: Instructions Voices from the Workplace Planning Instructions *Writing Instructions Using Illustrations and Design Principles *Testing for Usability Summary: Writing Instructions
13. Writing Proposals *At a Glance: Proposals Voices from the Workplace *Planning and Writing Proposals Internal Proposals *External Proposals Summary: Writing Proposals
14. Giving Presentations and Conducting Meetings *At a Glance: Presentations and Meetings *Voices from the Workplace Preparing and Delivering Presentations Listening Conducting Productive Meetings Summary: Giving Presentations and Conducting Meetings
15. Writing for the Web: Rhetorical Principles *At a Glance: Web Content *Voices from the Workplace Writing for Rapid Consumption Crafting Content for the Web Highlighting Information Posting an Existing Document Protecting the Privacy of Your Users Documenting Sources of Information Summary: Writing for the Web