9781259584534

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

by
  • ISBN13:

    9781259584534

  • ISBN10:

    1259584534

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 10/7/2016
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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Table of Contents

Foreword by Lei Jun

Chapter 1: A Sense of Engagement

Chapter 2: Product

Chapter 3: Brand

Chapter 4: Social Media

Chapter 5: Service

Chapter 6: Design

Chapter 7: Alee's Notebook

Postscript

Appendix A: Events

Appendix B: Illustrations

Acknowledgements: The Benefactors of This Particular Dream

Index

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