(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

The Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World



by ;
Pub. Date:
St. Martin's Griffin
List Price: $24.99

Rent Book



Only two copies
in stock at this price.

Buy Used Book

In Stock Usually Ships in 24 Hours.

Buy New Book

Usually Ships in 3-5 Business Days


We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $1.65

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the edition with a publication date of 7/6/2010.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Customer Reviews

Impressive  May 14, 2011

This is where The Yahoo! Style Guide can be useful. It's one of the only sourcebooks I know that is written--as it subtitle says--"for writing, editing, and creating content for the digital world." Yahoo! Style Guide gives clear instructions 'How To Shape Your Text For Online Reader'. The guide lists 'Best Practices For Online Copy'. This is a very useful textbook to have if you want to reach an internet reader. It is easy to look things up and even interesting to read bits just for the fun of getting informed. This textbook should be required reading and a reference work for every writer, editor, and all IT specialists on all levels.

The Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World: 5 out of 5 stars based on 1 user reviews.


WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

- Shape your text for online reading

- Construct clear and compelling copy

- Write eye-catching and effective headings- Develop your siters"s unique voice

- Streamline text for mobile users

- Optimize webpages to boost your chances of appearing in search results

- Create better blogs and newsletters- Learn easy fixes for your writing mistakes

- Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

“Yahoo!’s editors have given the rules of the writing road a smart and timely reboot. It’s Strunk and White for the online world.”- Arianna Huffington, cofounder and editor in chief, The Huffington Post

“Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site’s business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage.” - Jakob Nielsen, Ph.D., principal, Nielsen Norman Group, and author of Eyetracking Web Usability

“Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of Wired Style, we decided such idiosyncrasies were part of digital-age style. Today, with The Yahoo! Style Guide, the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web.” - Constance Hale, author of Wired Style and Sin and Syntax and editor of

Author Biography

The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!’s editorial department, led by Chris Barr, senior editorial director. Find The Yahoo! Style Guide online at

Table of Contents

1. Write for the Web
2. Identify Your Audience
3. Define Your Voice
4. Construct Clear, Compelling Copy
5. Be Inclusive, Write for the World
6. Make Your Site Accessible to
7. Write Clear User-Interface Text
8. Write Engaging Email and Newsletters
9. Streamline Text for Mobile Devices
10. Punctuate Proficiently
11. Treat Abbreviations, Capitalization, and Titles Consistently
12. Apply a Consistent Style for Numbers
13. Shorten and Strengthen Sentences
14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
15. Proofread and Test Before You Publish
16. Get Familiar with Basic Webpage Coding
17. Optimize Your Site for Search Engines
18. Understand the Basics of U.S. Law for Online Content
19. Keep a Word List
Exercise Answer Keys 
Selected Bibliography                                          

Please wait while the item is added to your cart...