You.com

by Norris, Cresta

• ISBN13: 9780749461980
• ISBN10: 0749461985
• Format: Paperback
• Copyright: 2011-06-28
• Publisher: Kogan Page Ltd

Summary

the internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. to stand out in the crowd, you need to learn how to be creative online and get your various profiles on different websites working in tandem to promote your brand and your business. you.com gives vital advice on how to manage your online image using tools such as linkedin, facebook, twitter and youtube to your best advantage. it shows how you can stay connected to the things that matter (via rss feeds, news feeds, netvibes, etc) and includes essential tips on using online networking to find a better job, recruit staff or identify new people to work with. illustrated by fascinating international case studies from businesses and individuals such as richard sambrook, former director of bbc world service and global news, nancy william of tiger two, gill carrick of executive search firm odgers berndtson and dulce merrit of barbican consulting, this book tells you all you need to know to improve your visibility online and ensure a high ranking on search engines. with illuminating examples of how an online image can go wrong, and invaluable advice on how to put it right, you.com will help you to get control, get noticed and get the results you want from your online profile.

Author Biography

Cresta Norris has years of valuable experience in online marketing. She has been the head of new media content at UKTV (a joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She is also the author of A Quick Start Guide to Online Selling (also published by Kogan Page).

Table of Contents

Acknowledgements	p. viii
Introduction	p. 1
Getting started	p. 9
The pictures	p. 10
The CV	p. 12
Your vision and values statement	p. 16
The video	p. 23
The nuts and bolts of getting started	p. 26
Action for getting started	p. 33
Unlocking your creativity	p. 35
Case study: Clare Burnett	p. 36
The nuts and bolts of being creative	p. 43
Action for creatives	p. 48
Getting informed	p. 49
Case study: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman and former Director of the BBC's Global News division	p. 50
The nuts and bolts of information	p. 57
Action for information	p. 62
Getting control	p. 63
Gatekeeping your online privacy	p. 63
How the online environment is different	p. 66
Case study: Dulce Merritt of Barbican Counselling	p. 67
Online safety tips for adults	p. 72
The nuts and bolts of successful gatekeeping	p. 74
Action to stay in control	p. 82
Getting famous	p. 83
Social media	p. 83
Case study: Nancy William of Tiger Two	p. 85
The nuts and bolts of getting famous	p. 98
Action for getting famous	p. 103
Getting a job	p. 105
Case study: Lucinda Craig, jobseeker	p. 106
It's never too early to start looking	p. 110
Case study: Gill Carrick, headhunter	p. 112
The nuts and bolts for jobhunters	p. 116
Action for jobseekers	p. 129
Getting your name in search engines	p. 131
What is PageRank?	p. 131
Case study: Jonathan Adamson	p. 134
Nuts and bolts of search engine optimization	p. 137
Action for search engine optimization	p. 144
Getting a result	p. 145
Promote your cause through social networks	p. 146
Case study: Florence Lawford	p. 147
Nuts and bolts of raising the profile of your campaign	p. 154
Case study: Mark Phillips sets up the Debbie Fund	p. 160
Action for getting a result	p. 167
The final word on you.com	p. 169
Index	p. 171
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