Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.
Introduction | p. 1 |
How This Book Is Organized | p. 2 |
Conventions Used in This Book | p. 3 |
Web Pages | p. 3 |
Special Elements | p. 3 |
There's | |
More Online | p. 4 |
Get Ready to You Tube | p. 4 |
Marketing Your Business Online with You Tube | p. 5 |
How YouTube Can Help You Market Your Business | p. 7 |
A Short History of YouTube | p. 7 |
YouTube: The Early Days | p. 8 |
YouTube LaunchesAnd Gets Acquired | p. 9 |
YouTube Today | p. 9 |
Is Video Right for Your Business? | p. 9 |
What Types of Businesses Can Use YouTube? | p. 11 |
What Kinds of Videos Can You Produce? | p. 12 |
Inform and Sell | p. 12 |
Educate and Sell | p. 13 |
Entertain and Sell | p. 13 |
How Can You Use YouTube to Market Your Business? | p. 14 |
YouTube for Brand Awareness | p. 14 |
YouTube for Product Advertising | p. 14 |
YouTube for Retail Promotion | p. 15 |
YouTube for Direct Sales | p. 15 |
YouTube for Product Support | p. 16 |
YouTube for Product Training | p. 16 |
YouTube for Employee Communications | p. 17 |
YouTube for Recruiting | p. 17 |
The Big Picture | p. 18 |
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