30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

by Gunelius, Susan

• ISBN13: 9780071743815
• ISBN10: 0071743812
• eBook ISBN(s): 9780071748650
• Edition: 1st
• Format: Paperback
• Copyright: 2010-11-15
• Publisher: McGraw-Hill Education

Summary

BIG PRESENCE isn't just for BIG COMPANIES anymore!Social media has opened the door toanyonewho wants to promote him or herselfor their small business. Designed specifically for small business owners on the go, this book puts you on the fast track to maximizing your business's visibility and generating profitsregardless of the size of your marketing budget or the time you have to devote ot it.Social Media Marketing in 30 Minutes a Dayprovides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screenshots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and Microblogging Social Networking and Bookmarking Audio and Video eBooks and Seminars Direct and Indirect Marketing Brand Building Word-of-Mouth Marketing Expanding Your Reach Integrating with Traditional MarketingBy the end of the book, you will have completed a social media marketing plan that produces real results and created a strategy for future marketing plansall in just 30 minutes a day.

Author Biography

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company. Her client list includes companies such as AT&T, HSBC, H&R Block, Jackson Hewitt, Citibank, About.com, Palgrave Macmillan, and John Wiley & Sons. Her blog Women in Business was named a finalist in the 2009 Stevie Awards for Women in Business in the category of Best Blog.

Table of Contents

Foreword	p. v
Preface	p. vii
Acknowledgments	p. ix
Get Started: The Who, What, and Why of Social Media Marketing
What Is Social Media Marketing?	p. 3
Why Are Businesses Using Social Media Marketing?	p. 13
Who Is Doing It Right and Wrong?	p. 23
Warning: One Size Does Not Fit All	p. 37
Before You Begin: Perceptions, Honesty, and Giving Up Control	p. 47
Test the Water: The Where of Social Media Marketing
Analyzing Social Media Marketing Tools	p. 57
Blogging	p. 65
Microblogging	p. 81
Social Networking	p. 99
Social Bookmarking and Content Sharing	p. 121
Audio and Video	p. 131
E-Books, Reviews, Webinars, and Other Social Media Marketing Opportunities	p. 139
Dive In for 30 Minutes a Day: The How of Social Media Marketing
Indirect Marketing	p. 153
Brand Building	p. 161
Building Relationships and Communities	p. 169
Word-of-Mouth Marketing	p. 177
Expanding Reach and Establishing Position	p. 183
Direct Marketing and Promotions	p. 191
Maintaining Social Media Marketing Momentum over the Long Term
Integrating with Traditional Marketing	p. 201
Following the Rules of Social Media Marketing	p. 209
Measuring Results, Testing, Tweaking, and Trying Again	p. 219
Bringing It All Together	p. 229
Twitter Cofounder Biz Stone Reflects on Twitter in 2009	p. 241
Resources and Help	p. 243
Social Media Marketing Plan Worksheet	p. 249
Glossary	p. 250
References	p. 254
Index	p. 255
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