The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

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  • Format: Paperback
  • Copyright: 2012-01-01
  • Publisher: Greenleaf Book Group Llc

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Book Summary:Are you ... A misfit or genius? An artist, athlete, or entrepreneur? A teacher, mentor, or success trainer? A student, graduate, or career professional?Wondering what the common threads are for highly successful people?In The 4 Essentials, Cliff Michaels not only shares his personal lessons as a semi-dyslexic entrepreneur, he unleashes an entertaining series of essays featuring everyone from da Vinci, Edison, Lincoln, and Mozart, to Oprah, Branson, Buffett, and Spielberg. This fast-paced journey of dynamic principles will make us all think twice about the road to success.Broke, ambitious, and semi-dyslexic, Cliff Michaels left USC as a college sophomore in the late 80s. He soon began a quest for the missing link between what traditional education teaches and The 4 Essentials critical for real-world success. In The 4 Essentials, you "ll read about Cliff "s journey as a young entrepreneur, modern and historical figures, the famous and not-so-famous, and seemingly average people. Each demonstrates that success is not solely determined by degrees, intelligence, or opportunity. The fact is success has a formula that not only accelerates the learning curve for extraordinary careers, but health, happiness, and inspiration.Presenting a riveting case for a paradigm shift in education, Cliff Michaels suggests that everyone benefits from a real-world MBA, a Master "s in Basic Abilities. To that end, there "s something special in this book for students, artists, athletes, teachers, entrepreneurs, and Fortune executives alike. SA visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula. Michael Caito - Chairman, The Entrepreneurs " Organization SCliff "s concept for a real-world MBA (Master "s in Basic Abilities) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path. Sue Hesse - Director Foundation Partnerships, The Kauffman Foundation SCliff "s writing is full of creativity, inspiration, and practical lessons. Whether you "re a student or seasoned entrepreneur, I highly recommend this book. Blake MyCoskie - Founder, Chief Shoe Giver, TOMS Shoes

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