The 4 Routes to Entrepreneurial Success

by MINER, JOHN B.

• ISBN13: 9781881052821
• ISBN10: 1881052826
• Format: Paperback
• Copyright: 1996-08-01
• Publisher: Berrett-Koehler Publishers
• More Book Details
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Summary

Based on 20 years of research and a systematic seven year study of 100 entrepreneurs, The 4 Routes to Entrepreneurial Success details the four personality types - Personal Achievers, Super salespeople, Real Managers, and Expert Idea Generators - detailing the distinctive characteristics of each type and explaining why they succeed or fail. Using John B. Miner's self- assessment questionnaire, you'll discover whether you possess the talents, skills, and characteristics it takes to start and run your own business. The results will help you determine how you can be successful as an entrepreneur.

Author Biography

John B. Miner has been a professor at the universities of Oregon, Maryland, and Georgia State, and the State University of New York at Buffalo.

Table of Contents

Acknowledgments
Introduction: Four Types of Entrepreneurs, Four Ways to Succeed	p. 1
The Personal Achiever Entrepreneur	p. 9
How Personal Achievers Succeed or Fail	p. 20
The Supersalesperson Entrepreneur	p. 34
How Supersalespeople Succeed or Fail	p. 43
The Real Manager Entrepreneur	p. 57
How Real Managers Succeed or Fail	p. 68
The Expert Idea Generator Entrepreneur	p. 91
How Expert Idea Generators Succeed or Fail	p. 91
When More Than One Pattern Is Prominent: The Complex Entrepreneur	p. 106
Assessing Entrepreneurial Talent: Your Own and Others'	p. 126
Do Women Possess Different Patterns and Follow Different Routes?	p. 141
Educating for Entrepreneurship	p. 154
What If I Lack Any Strong Entrepreneurial Pattern?	p. 172
Our Research on Entrepreneurship	p. 181
Measuring the Entrepreneurial Patterns	p. 186
References	p. 197
Name Index	p. 205
Subject Index	p. 209
About the Author	p. 215
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