Accidental Genius

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  • Edition: 2nd
  • Format: Trade Paper
  • Copyright: 2010-08-02
  • Publisher: Berrett-Koehler Publishers
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Where do your best ideas come from? So often we censor and criticize ourselves before even committing an idea to writing. Mark Levy, author of Accidental Genius, shows us how to stop censoring ourselves and tap into our most powerful creative thinking by using a variety of writing exercises. This energizing and pragmatic book guides readers through a series of easy, private writing exercises to get at their best, most creative, and most practical thinking by building upon previous knowledge. These techniques act as catalysts which guide readers toward new perspectives, critical insights, and resourceful idea generation. Levy also demonstrates how to refine our free writing into useful content. This second edition includes updates on how to use these writing and thinking exercises to generate raw material for books, articles, presentations, blog posts, and tweets. It also includes new "forced creativity" exercises that encourage new and unusual ways of thinking, helping readers to reframe and reposition their businesses. Accidental Geniusis an invaluable tool that will teach readers how to unleash their hidden creativity through free writing to better understand the world, make decisions, and solve problems.

Author Biography

Mark Levy is the founder of Levy Innovation, a marketing strategy firm.  Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching.  He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences.  As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written.  Levy is also the author of How to Persuade People Who Don’t Want to Be Persuaded and Accidental Genius: Revolutionize Your Thinking Through Private Writing.  Mark Levy teaches “Writing for Businesses and Professionals” at Rutgers University.

Table of Contents

Introduction: Your Mind Is Bigger Than You Thinkp. 1
The Six Secrets to Freewritingp. 13
Secret #1: Try Easyp. 15
Secret #2: Write Fast and Continuouslyp. 19
Secret #3: Work against a Limitp. 25
Secret #4: Write the Way You Thinkp. 29
Secret #5: Go with the Thoughtp. 35
Secret #6: Redirect Your Attentionp. 41
Powerful Refinementsp. 45
Idea as Productp. 47
Prompt Your Thinkingp. 53
Open Up Wordsp. 57
Escape Your Own Intelligencep. 65
The Value in Disconnectingp. 69
Using Assumptions to Get Unstuckp. 75
Getting a Hundred Ideas Is Easier Than Getting Onep. 81
Learn to Love Lyingp. 85
Hold a Paper Conversationp. 89
Drop Your Mind on Paperp. 97
The Writing Marathonp. 103
Doubt Yourselfp. 107
The Magic of Exact Writingp. 113
Extract Gold from a Business Bookp. 121
You Are What You Focus Onp. 129
Going Publicp. 135
Sharing Your Unfinished Thoughtsp. 137
Help Others Do Their Best Thankingp. 145
Notice Stories Everywherep. 151
Build an Inventory of Thoughtsp. 157
Write Your Own Rulesp. 163
The Fascination Factorp. 169
Freewrite Your Way to Finished Prosep. 173
Notesp. 179
Acknowledgmentsp. 183
Indexp. 185
About Mack Levyp. 189
Table of Contents provided by Ingram. All Rights Reserved.

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