*Acp Pkg Small Business Management: A Planning Approach

by Corman, Joel; Lussier, Robert

• ISBN13: 9781426630569
• ISBN10: 1426630565
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-06-16
• Publisher: Atomic Dog

Summary

In today?s demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing

Table of Contents

Part I THE SMALL BUSINESS Chapter 1 Small Business Management: A Planning Approach Chapter 2 Legal Forms of Ownership Chapter 3 Business Ownership Options Part II BUSINESS PLANNING Chapter 4 The Legal Environment and Social Responsibility Chapter 5 The Business Plan Chapter 6 Introduction and Strategy Formulation Sections of the Business Plan Part III PLANNING AND IMPLEMENTATION Chapter 7 The Marketing Function Chapter 8 Location and Layout Chapter 9 The Production/Operations Function Chapter 10 The Human Resources Function Chapter 11 The Accounting Function Part IV CONTROLLING AND EVALUATING PERFORMANCE Chapter 12 The Financial Function Chapter 13 Financial Analysis and Taxation Chapter 14 Controlling Assets, Risk and Computer Applications Part V GLOBAL BUSINESS Chapter 15 Taking the Small Business Global