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9780749464318

Adland

by
  • ISBN13:

    9780749464318

  • ISBN10:

    0749464313

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2013-07-28
  • Publisher: Kogan Page Ltd

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Summary

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include information on the future of advertising, as well as the impact of the recent recession and recent digital technology. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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