Advertising And Hong Kong Society

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  • Format: Paperback
  • Copyright: 2006-03-15
  • Publisher: Chinese Univ Pr
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Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus-with examples, issues, regulations, and applications interlaced throughout-the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.

Table of Contents

Preface ix
1. Social Communication and Advertising Indicators
Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan
2. Overview of Hong Kong Advertising
Ernest F. Martin, Jr. and Chris Fei Shen
3. Political Ideology in Hong Kong's Public Service Announcements
Wendy Siuyi Wong
4. Criticism and Public Opinion of Advertising
Kara Chan
5. Offensive Advertising
Gerard Prendergast and Benny Ho
6. Advertising Regulation and Ethical Issues
Chao-wai Wong and Susanna Wai-yee Kwok
7. The Symbolic Meaning of Advertising
Katherine T. Frith and Jessie Xinyan Ho
8. Advertising and Consumer Culture
Susanna Wai-yee Kwok
9. Gender and Advertising: The Promotional Culture of Whitening and Slimming
Anthony Fung
10. Advertising and Children 183(24)
Kara Chan
11. Advertising and Adolescents 207(18)
Kara Chan
Notes on Contributors 225(4)
Index 229

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