Advertising And Hong Kong Society

by Hullot-Kentor, Robert

• ISBN13: 9789629962647
• ISBN10: 9629962640
• Format: Paperback
• Copyright: 2006-03-15
• Publisher: Chinese Univ Pr

Summary

Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus-with examples, issues, regulations, and applications interlaced throughout-the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.

Table of Contents

Preface	ix
1. Social Communication and Advertising Indicators	1	(22)
Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan
2. Overview of Hong Kong Advertising	23	(32)
Ernest F. Martin, Jr. and Chris Fei Shen
3. Political Ideology in Hong Kong's Public Service Announcements	55	(22)
Wendy Siuyi Wong
4. Criticism and Public Opinion of Advertising	77	(18)
Kara Chan
5. Offensive Advertising	95	(20)
Gerard Prendergast and Benny Ho
6. Advertising Regulation and Ethical Issues	115	(20)
Chao-wai Wong and Susanna Wai-yee Kwok
7. The Symbolic Meaning of Advertising	135	(10)
Katherine T. Frith and Jessie Xinyan Ho
8. Advertising and Consumer Culture	145	(26)
Susanna Wai-yee Kwok
9. Gender and Advertising: The Promotional Culture of Whitening and Slimming	171	(12)
Anthony Fung
10. Advertising and Children	183	(24)
Kara Chan
11. Advertising and Adolescents	207	(18)
Kara Chan
Notes on Contributors	225	(4)
Index	229