9789629962647

Advertising And Hong Kong Society

by
  • ISBN13:

    9789629962647

  • ISBN10:

    9629962640

  • Format: Paperback
  • Copyright: 2006-03-15
  • Publisher: Chinese Univ Pr
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List Price: $21.00

Summary

Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus-with examples, issues, regulations, and applications interlaced throughout-the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.

Table of Contents

Preface ix
1. Social Communication and Advertising Indicators
1(22)
Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan
2. Overview of Hong Kong Advertising
23(32)
Ernest F. Martin, Jr. and Chris Fei Shen
3. Political Ideology in Hong Kong's Public Service Announcements
55(22)
Wendy Siuyi Wong
4. Criticism and Public Opinion of Advertising
77(18)
Kara Chan
5. Offensive Advertising
95(20)
Gerard Prendergast and Benny Ho
6. Advertising Regulation and Ethical Issues
115(20)
Chao-wai Wong and Susanna Wai-yee Kwok
7. The Symbolic Meaning of Advertising
135(10)
Katherine T. Frith and Jessie Xinyan Ho
8. Advertising and Consumer Culture
145(26)
Susanna Wai-yee Kwok
9. Gender and Advertising: The Promotional Culture of Whitening and Slimming
171(12)
Anthony Fung
10. Advertising and Children 183(24)
Kara Chan
11. Advertising and Adolescents 207(18)
Kara Chan
Notes on Contributors 225(4)
Index 229

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