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About This Book
Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition
This comprehensive textbook is a go-to resource for students and educators in the field of marketing communications. It provides a detailed exploration of advertising and promotion principles, reflecting the dynamic and revolutionary changes in the history of marketing communications.
Who Uses It?
Primarily, this book is used by students and instructors in marketing communications courses at the college and university levels. It is also a valuable resource for professionals looking to understand and apply integrated marketing communications strategies in their careers.
History and Editions
The 12th edition of Advertising and Promotion: An Integrated Marketing Communications Perspective has been updated to address user feedback, incorporating the latest research and discussions in the field of marketing communications. This edition includes extensive innovative updates to reflect the digital evolution and its implications for marketers. It demonstrates the applicability of the content to the real world of marketing communications via real-life examples.
Author and Other Works
George E. Belch is the author of Advertising and Promotion: An Integrated Marketing Communications Perspective. George Belch is known for his expertise in marketing communications and his ability to explain complex concepts clearly and simply. He has written several other books on marketing communications, contributing significantly to the field.
Key Features
- Comprehensive Coverage: The book covers core concepts in advertising and promotion, including detailed explanations and examples.
- Real-World Applications: It demonstrates the applicability of the content to real-world marketing scenarios.
- Digital Evolution: The text reflects the dynamic changes in digital marketing, ensuring that it remains current and relevant.
- Innovative Updates: The 12th edition includes extensive updates to digital support packages, such as Connect and SmartBook 2.0.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781260259315
- eTextbook: ISBN-13: 9781260259322
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: McGraw Hill
- Publication Date: 2020
- Number of Pages: Varies by edition
- Language: English
Other Editions and Formats
10th Edition: Available through McGraw Hill and other retailers
11th Edition: Available through McGraw Hill and other retailers
12th Edition: Available through McGraw Hill and other retailers
Related ISBNs:
- 9781260259322 (eTextbook)
- 1260259321 (eTextbook)
- 126025933X (Rental Edition)
- 1260259348 (International Edition)
This detailed information section provides a quick reference for all the available formats and sources for Advertising and Promotion: An Integrated Marketing Communications Perspective, making it easier to find and access the book in the preferred format.
