Advertising and Public Relations Law

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2010-09-23
  • Publisher: Routledge

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Addressing a critical need, Advertising and Public Relations Lawexplores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xi
The First Amendmentp. 1
The Development of the Commercial Speech Doctrinep. 18
Public Interest Information as Commercial Speechp. 55
Defamation, Product Disparagement and Related Tortsp. 85
Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Tortsp. 112
Invasion of Privacy: Misappropriation and Right of Publicityp. 151
Copyrightp. 171
Patents and Trademarksp. 208
Other Ways to Protect "Ideas"p. 221
The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commissionp. 235
Other Federal and State Regulation of Commercial Speechp. 284
Access to Information, Free Press/Fair Trial, Journalist Privilege and Other Issues Related to News Gathering/Disseminationp. 303
The Constitution of the United Statesp. 335
The United States Court Systemp. 357
Professional Codes of Ethicsp. 359
Public Relations Society of America (PRSA) Code of Ethicsp. 360
The American Association of Advertising Agencies (AAAA) Standards of Practicep. 367
The Outdoor Advertising Association of America (OAAA) Code of Industry Principlesp. 369
Better Business Bureau (BBB) Code of Advertisingp. 372
Children's Advertising Review Unit (CARU) of the National Advertising Division of the Council of Better Business Bureaus Self-Regulatory Guidelinesp. 385
Direct Marketing Association's (DMA) Guidelines for Ethical Business Practicep. 387
Society of Professional Journalists (SPJ) Code of Ethicsp. 417
Radio Television Digital News Associationp. 420
Sample Model Release Formsp. 425
Sample Copyright Agreementsp. 429
Notesp. 432
Table of Casesp. 460
Indexp. 464
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