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9782081513419

Africa: The Fashion Continent

by
  • ISBN13:

    9782081513419

  • ISBN10:

    2081513412

  • Format: Hardcover
  • Copyright: 2021-09-14
  • Publisher: Flammarion
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Summary

Gain new perspective on the vibrant and innovative world of contemporary African fashion design, bursting with fresh creativity and free from reductive stereotypes.

From the runway in Lagos and the Afropunk festival in Johannesburg, to the "image makers" of Marrakech and the influencers of Dakar or Accra, a new generation of African fashion designers, photographers, bloggers, and artists are redefining the aesthetic contours of the continent. Audacious, humorous, disruptive, and innovative are the bywords of these young creatives who, while drawing upon and revalorizing their heritage, offer an ultra-contemporary new perspective on fashion today.
The revolutionary designers - from Senegal to Nigeria to South Africa - are reinventing their textile and historical traditions: bazin fabrics blend with plastics, stretch gives body to woven cloth, mesh beading inspires knitwear designs, and the traditional adire print - championed by Chimamanda Ngozi Adichie and Michelle Obama - embellishes silk dresses and pencil skirts. Body-artists transform their face or hair into an ambulant social manifesto, and photographers - using clothing and accessories - shed new light onto questions of identity, gender, and color.
This volume celebrates a creative, effervescent generation, which - by breaking the rules and rewriting the narrative of the African continent - is inventing a new and resolutely African chapter in the history of fashion that is now resonating across the globe.

Author Biography

Emmanuelle Courreges is an independent journalist. Her articles have appeared in magazines such as Elle, Marie-Claire, l'Express Styles, and Vogue Italia. She was born and raised in western Africa (Cameron, Senegal, and the Ivory Coast), where she lived for twenty years. She is also the founder of LAGO54, a platform that supports and promotes contemporary African fashion designers in France.

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