The Age of Responsibility CSR 2.0 and the New DNA of Business

by Visser, Wayne; Hollender, Jeffrey

• ISBN13: 9780470688571
• ISBN10: 0470688572
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-03-21
• Publisher: Wiley

Summary

This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.

Author Biography

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

Table of Contents

List of boxes, cases, figures and tables	p. ix
Foreword	p. xi
Acknowledgements	p. xvii
About the author	p. xviii
The call to responsibility	p. 1
Our ability to respond	p. 3
The ages and stages of CSR	p. 21
The age of greed	p. 23
The age of philanthropy	p. 49
The age of marketing	p. 73
The age of management	p. 95
The age of responsibility	p. 131
The principles of CSR 2.0	p. 153
The principle of creativity	p. 155
The principle of scalability	p. 189
The principle of responsiveness	p. 221
The principle of glocality	p. 249
The principle of circularity	p. 281
Our ability to change	p. 313
The matrix of change	p. 315
Making a difference	p. 343
Bibliography	p. 367
Index	p. 377
Other books	p. 390
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