The Age of Responsibility CSR 2.0 and the New DNA of Business

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2011-03-21
  • Publisher: Wiley
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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.

Author Biography

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

Table of Contents

List of boxes, cases, figures and tablesp. ix
Forewordp. xi
Acknowledgementsp. xvii
About the authorp. xviii
The call to responsibilityp. 1
Our ability to respondp. 3
The ages and stages of CSRp. 21
The age of greedp. 23
The age of philanthropyp. 49
The age of marketingp. 73
The age of managementp. 95
The age of responsibilityp. 131
The principles of CSR 2.0p. 153
The principle of creativityp. 155
The principle of scalabilityp. 189
The principle of responsivenessp. 221
The principle of glocalityp. 249
The principle of circularityp. 281
Our ability to changep. 313
The matrix of changep. 315
Making a differencep. 343
Bibliographyp. 367
Indexp. 377
Other booksp. 390
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