Aiga Prof Pract Graphic Design Pa

by Crawford,Tad

• ISBN13: 9781581155099
• ISBN10: 1581155093
• Edition: 2nd
• Format: Trade Paper
• Copyright: 2008-06-17
• Publisher: SIMON & SCHUSTER

Summary

"Provides definitive guidelines on all aspects of the graphic design business."--FYI * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

Author Biography

Tad Crawford is an attorney, publisher, and author of Legal Guide for the Visual Artist, The Graphic Design Business Book, and Business and Legal Forms for Graphic Designers. The legal affairs editor for Communication Arts magazine, he lives in New York City.

Table of Contents

Preface	p. ix
Relationships
Short History and the Longer View	p. 1
Standards of Professional Practices	p. 3
How Clients Want to Be Treated	p. 7
Marketing the Design Firm	p. 15
Negotiating: Lessons From a Caveman	p. 23
The Process of Setting Fees	p. 31
Standard Form of Agreement for Design Services	p. 37
Hidden Intellectual Property Hazards in Web Design	p. 77
Payment Strategies	p. 83
Discount Requests and Retainer Agreements	p. 89
Finding the Perfect Job	p. 99
The Design Firm and Its Employees	p. 105
Managing Creatives	p. 119
The Design Firm and Its Suppliers	p. 123
Print Design and Environmental Responsibility	p. 129
Management
Legal Structures for the Design Firm	p. 149
Principles of Design Firm Management	p. 155
Transition	p. 167
Principles of Managing the Corporate Design Department	p. 173
Large Project Management	p. 183
Successful Creative Briefs: Linking Business Objectives and Creative Strategies	p. 189
Sales Tax	p. 199
Insurance Basics for the Designer	p. 209
Managing Health and Safety in the Design Studio	p. 215
Rights
Copyright and Licensing	p. 229
Infringement, Influence, and Plagiarism	p. 241
Understanding Permissions	p. 249
Web Design Contracts and Issues	p. 255
Other People's Trademarks	p. 263
Trademarks and Trade Dress	p. 273
Trademarks in Cyberspace	p. 281
Use of Fonts	p. 291
Resources: Organizations for Graphic Designers	p. 295
Emily Ruth Cohen: Selected Bibliography	p. 305
AIGA Standards Richard Grefe: An Endnote	p. 309
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