Aiga Prof Pract Graphic Design Pa

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  • Edition: 00
  • Format: Trade Paper
  • Copyright: 2008-06-17
  • Publisher: PERSEUS

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"Provides definitive guidelines on all aspects of the graphic design business."--FYI * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

Author Biography

Tad Crawford is an attorney, publisher, and author of Legal Guide for the Visual Artist, The Graphic Design Business Book, and Business and Legal Forms for Graphic Designers. The legal affairs editor for Communication Arts magazine, he lives in New York City.

Table of Contents

Prefacep. ix
Short History and the Longer Viewp. 1
Standards of Professional Practicesp. 3
How Clients Want to Be Treatedp. 7
Marketing the Design Firmp. 15
Negotiating: Lessons From a Cavemanp. 23
The Process of Setting Feesp. 31
Standard Form of Agreement for Design Servicesp. 37
Hidden Intellectual Property Hazards in Web Designp. 77
Payment Strategiesp. 83
Discount Requests and Retainer Agreementsp. 89
Finding the Perfect Jobp. 99
The Design Firm and Its Employeesp. 105
Managing Creativesp. 119
The Design Firm and Its Suppliersp. 123
Print Design and Environmental Responsibilityp. 129
Legal Structures for the Design Firmp. 149
Principles of Design Firm Managementp. 155
Transitionp. 167
Principles of Managing the Corporate Design Departmentp. 173
Large Project Managementp. 183
Successful Creative Briefs: Linking Business Objectives and Creative Strategiesp. 189
Sales Taxp. 199
Insurance Basics for the Designerp. 209
Managing Health and Safety in the Design Studiop. 215
Copyright and Licensingp. 229
Infringement, Influence, and Plagiarismp. 241
Understanding Permissionsp. 249
Web Design Contracts and Issuesp. 255
Other People's Trademarksp. 263
Trademarks and Trade Dressp. 273
Trademarks in Cyberspacep. 281
Use of Fontsp. 291
Resources: Organizations for Graphic Designersp. 295
Emily Ruth Cohen: Selected Bibliographyp. 305
AIGA Standards Richard Grefe: An Endnotep. 309
Table of Contents provided by Ingram. All Rights Reserved.

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